Your cooling choice this summer

This summer as your attention refocuses on what cooling solutions are right for your business, Auto Parts Group (APG) says it is high-time to put your suppliers ‘on-the hoist’ and give them the once over.
You need a solution with a total package; this includes range, stock on hand, warranty, a strong market presence and presentation.
But this year more than ever, you need a brand that is supporting your business at its core, delivering customers to your door.
APG says its MotorKool offering hits all of these key supplier criteria. And this year, while APG continually builds on the already expansive coverage of the core MotorKool product, (radiators, condensers, intercoolers, fans, receiver driers and oil coolers) the brand itself has undergone a refresh.
APG says this brand elevation has not stopped at the imagery, with a dedicated brand website developed and launched (
Along with the usual product listings, the website will allow customers to find informative cooling articles and learn about MotorKool’s two-year “No Fuss” Warranty, which it says is one of the best on the market.
Whilst the product warranty is a major selling point once the customer is in your door, APG says that MotorKool via its website also solves the problem of getting customers to you in the first place, with the ever-growing Authorised Partner listing map.
APG says “the Authorised Partner map is about providing that key visibility value for your business. For not only our Auto Parts stores (who have stock on hand themselves), but also our committed workshops.”
Given the seasonal appropriateness, the MotorKool website is also host to the MotorKool Summer 20/21 Free Flush Promotion.
“One of the main drivers of the promo this year is adding value to the purchase of a MotorKool radiator by having a mechanism to contact the customer twelve months after the radiator fitment, to get their vehicle back to the workshop for the free flush, but also allowing the workshop another opportunity to complete a vehicle health check, ensuring that the customer’s vehicle is safe and roadworthy therefore expanding the workshop’s loyal customer base,” APG said.
APG says checking MotorKool off against the supplier evaluation shows value for your business across the board.
Furthermore, whilst it wouldn’t divulge details just yet, APG confirmed product range expansion plans are well underway for a 2021 launch.

To register your interest in becoming an Authorised Partner, visit