BSA has been secured as master distributor for the extended ANBI range

Following hot on the heels of the launch of its extended range, ANBI says it is excited to announce the appointment of BSA Group Battery Specialties Australia as a Master Distributor.
“We’ve been in negotiations with the highly motivated team at BSA Group for some time,” Digital Pulse Systems General Manager, Theo Brown, said.
“Their national footprint and exceptional distribution network, combined with their appetite to push deeper into the automotive aftermarket were critical in the decision to provide them with Master Distributor status.”
The ANBI journey started back in 2018 with the launch of its innovative negative battery isolator switch, the ANBI Switch.
Today that range has been extended to include an under-bonnet battery conditioner, 8mm battery boss adaptors, and premium quality battery terminals.
“We stocked and supported the ANBI Switch for more than 12 months,” BSA Group Sales Director, Steve Palmer, said.
“And when Theo approached us with the opportunity to secure a Master Distributor agreement to help them take the extended range to market, we jumped at the chance.”
Battery Specialties Australia (BSA Group) has reportedly been leading the industry for more than 30 years and is a one-stop solution for all Consumer, Industrial and Special Purpose battery needs and accessories. It has a national network of branches in all states and territories.
“Today, BSA Group is the largest battery wholesaler in Australia and are exclusive suppliers to several government departments, multi-national retailers, and private organisations,” Steve said.
“We’re committed to growing our automotive division, and the ANBI range is the perfect fit to help us increase penetrate this market.”
One product in the extended range has Steve and his highly experienced sales and technical team particularly excited: the ANBI Battery Conditioner.
The all-new ANBI Battery Conditioner transmits a high-frequency digital pulse within the battery. These digital pulse frequencies break down the sulphates in the battery, extending battery life and increasing battery reliability.
“Battery conditioner technology has been around for more than a decade, and in the more recent past, the technology has been integrated into a wide variety of battery chargers,” Steve said.
“But of course, this only works if the battery is on charge. The all-new ANBI, under-bonnet battery conditioner works to reduce sulphates whenever the vehicle is in use.”
“There is no doubt that BSA Group will play an important role in the success of the extend ANBI range moving forward, and we’re committed to making it work.”

For more information about stocking and recommending the ANBI range in your business, visit

To place a trade order, call BSA Group on 1300 255 228.