Century Batteries, recently celebrated its 90th year of making batteries in Australia

Century Batteries has cranked up its management formula and installed new people in charge.
Allan Woodfood, currently the National Sales Manager of Century Yuasa Batteries, has decided to step down from his current role after 22 years.
A renowned professional within the sales and marketing industry, Allan has held a range of roles from National Sales Administration Manager and Operations Manager, to more recently National Sales and Marketing Manager. Allan is looking forward to continuing the involvement with other business interests that he contributes to.
Century Yuasa Batteries recently restructured the current role into two new positions to strategically align customer needs and future growth and to propel the company into its century year.
The National Sales Manager position has been filled by Johnny Kennedy.
Johnny, who has been promoted to the position from the role of Training and Development Manager, brings to the position nearly 25 years’ experience of working within the battery industry. He started in the industry from the ground roots of battery preparation and dispatch before progressing to senior management roles including sales, key account management and branch operations for some of the leading battery wholesalers in Australia and New Zealand.
“I am looking forward to my new role – it’s imperative that Century continues to listen to its customers in this ever-changing market,” Johnny said.
“It’s also important that we remember our mission and vision whilst dealing with our customers and making sure that we service them to the highest possible standard with batteries that meet their requirements and lifestyle.”
The National Major Accounts Manager position will be carried out by Grant Munroe.
Grant’s credentials include a strong background in sales and brand management with large retail chains such as Harvey Norman, Bunnings, Super Retail Group and Bapcor. Grant has been promoted from the role of National Major Accounts Executive and is looking forward to the challenges within the role.
“As the economy becomes more global and digital in nature, the challenge for myself and the industry is to remain agile by continuing to develop and evolve with the changing technology and customer requirements,” Grant said.
Century says both positions have been filled internally and are a testament to the strong staff development and future planning that makes it the ‘true blue’ success story in 2018 and also into the future.

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