Bilstein is taking its “Engineered for Excellence” campaign to a new level in 2026

Many people talk about quality, but only few people demonstrate it says Bilstein, which explains it has placed a strong focus on this with its “Engineered for Excellence” campaign in 2025.
In 2026, the suspension specialist is set to consistently further this campaign throughout the year with transparency, depth, and genuine insights.

Standard since 2025
Bilstein says that with its products, “OE quality is not a promise, but a standard.”
It states this fact was clearly demonstrated by the “Engineered for Excellence” campaign in 2025, which Bilstein says revealed that the high OE standards at Bilstein also apply in the aftermarket – uncompromisingly and consistently.

A look behind the scenes
The “Engineered for Excellence” campaign will take the next step in 2026 as Bilstein opens doors that normally remain closed to most people in the industry, giving workshops and dealers a real glimpse behind the scenes.
The company says development processes, testing procedures, and material analyses will be made transparent: not just explained, but easily comprehensible.
The company says this will reveal the effort required not only to achieve OE standards, but to permanently maintain them – noting that, “at Bilstein, this also applies to the aftermarket without any compromises.”

The digital core of the campaign
The core of the campaign is a newly developed website.
As a central knowledge hub, the website combines all content in one place and is geared to workshops and the spare parts trade.
Technical backgrounds, practical content, and exclusive insights will make OE expertise perceptible – straight from the world of Bilstein.
The new extensions include:
• Inspection and test procedures: transparent insights that outline the path from development to series approval. Bilstein says they will reveal the effort that goes into OE quality, which at Bilstein is synonymous with aftermarket quality.
• Comments from workshop practice: experiences from Bilstein Service Centres showing the difference OE quality makes in everyday workshop routine.
• OE expertise and OEM cooperation: exclusive insight into development work with leading vehicle manufacturers and close cooperation at eye level.

To see the new website, visit www.workshop.bilstein.com