Super Retail Group has appointed Anthony Heraghty as its Group Managing Director and Chief Executive Officer

Outgoing CEO Peter Birtles (left) and new CEO Anthony Heraghty (right).

Anthony Heraghty succeeded Peter Birtles as Group Managing Director and Chief Executive Officer of Super Retail Group from the 31st of March, 2019.
At the time of his appointment, Anthony was the Managing Director of Super Retail Group’s Outdoor Retailing business.
The Super Retail Group board determined that Anthony was the standout candidate from an executive search that commenced after Peter’s retirement was announced in October of 2018 as part of a planned succession process.
Super Retail Group says the appointment ensures a smooth leadership transition, positioning the business to continue its growth and value creation.
Anthony is a customer-focused retail executive with a strong digital background underpinned by a blend of strategic and operational leadership experience from the retail and marketing sectors.
As Managing Director Outdoor Retailing, he was responsible for the BCF Boating, Camping and Fishing, Rays and Macpac businesses.
Previously, he held executive roles at Fosters Group and Pacific Brands, where he led the overhaul of the Bonds business from a wholesale operation to an omni-retailer.
“A comprehensive national and international search conducted by global executive recruitment firm Heidrick and Struggles identified a number of quality candidates,” Super Retail Group Chair, Sally Pitkin, said.
“Following a rigorous interview process, the Board concluded that Anthony had the best combination of attributes and values to lead the next era of growth for the Super Retail Group.
“In selecting our new CEO, the Board’s priorities were to find a candidate to entrench a customer-first mentality and shape strategy to lead our evolution to a world-class omni-retailer.
“We wanted an experienced retail executive to lead our passionate team and develop talent, continue the process of refining Super Retail Group’s capability to meet the challenges of an increasingly competitive and technology-driven retail environment and build momentum across the business as we strive to continue long-term value creation for shareholders.
“Anthony is a trusted and respected leader with a track record of delivering improved business performance, coupled with an absolute commitment to and understanding of customer needs. Fresh thinking, embracing innovation, and harnessing data and technology are trademarks of his leadership.
“The Board also acknowledges the immense contribution Peter Birtles has made over the past 18 years, including 13 years as Group Managing Director and Chief Executive Officer, in the successful pursuit of Super Retail Group’s omni-retailer strategy.
“Under his leadership, Super Retail Group has transformed its business. Group EBIT has enjoyed a near seven-fold increase with the growth of the SuperCheap Auto business, creation of the BCF business and successful acquisition and embedding of the rebel and Macpac brands. Super Retail Group has established itself as a respected player in a rapidly changing and competitive marketplace and enters its next phase in very good shape.”

Peter has continued to work closely with Anthony to ensure a smooth transition.
“I can assure you that Super Retail Group is in good hands. I’ve worked closely with Anthony for four years, he’s a strong and experienced leader who has helped modernise the business,” Peter said.
“Not only does he have a terrific grasp of the business but he knows what drives our customers and understands what we can offer them. I am very pleased to be handing over the leadership of this great business to Anthony.
“It has been a privilege to lead this organisation and I take great pride in the strong financial performance of the business during my tenure.
“I am particularly proud of the improvement in team member retention and engagement, which I firmly believe has been the bedrock of the company’s growth and I would like to thank all of our team for their support, passion and commitment.
“I remain very optimistic about the future for Super Retail Group.”
“I’m excited about the opportunity to navigate a great Australian company through the radical changes rapidly reshaping the retail sector globally,” Anthony said.
“With changing customer expectations, we are being challenged to innovate and modernise our business to ensure we are fit to compete in the even more competitive retail environment of tomorrow.
“In an era where customers have greater demands and choice than ever before in what, where, when and how they want to buy, our customer-centric approach and engaged team can help differentiate Super Retail Group and drive the next phase of growth around our four core brands.
“With team members at the heart of Super Retail Group’s business, one of my priorities will be to build on our strong culture of teamwork and team member pride.
“With engaged team members who share the passion of our customers for our products, we are well positioned to grow our business and deliver for shareholders for many years to come.”

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