NEW MOTORSPORT CHAPTER FOR DBA
Disc Brakes Australia has become the official Brake Partner for Tickford Racing
The leading Australian brake technology company has opened a new chapter in its motorsport history by becoming the Official Brake Partner for Supercars outfit Tickford Racing in 2021, with the brand to feature prominently on all three Mustangs.
“We’re excited to increase our involvement in motorsport, working closely with the drivers and the whole team at Tickford Racing,” Disc Brakes Australia (DBA) Marketing Manager, Lars Mehlan, said.
“Particularly Cam Waters, who will also be sporting our colours on his race suit in 2021, had an incredible season last year.
“We believe there is a lot of potential in this team, and its professionalism and commitment to success make this partnership a great fit for our brand.”
It is a reunion of sorts between the two companies.
“This collaboration is a continuation of our history as an engineering partner and manufacturer for Tickford performance cars, which started back in the 1990s and saw DBA supply the brake rotors for the Falcon TE50, amongst others,” Lars said.
“More broadly, it underlines our long-standing commitment to Supercars, the pinnacle of Australian motor racing.”
Tickford Racing Chief Executive Officer and Team Principal, Tim Edwards, welcomed DBA as the team’s newest addition.
“We are delighted to welcome DBA into the Tickford family. DBA’s desire to remain on the cutting edge is no different from our own as a race team,” Tim said.
“This is why they lead the industry with technical innovations and numerous awards to their credit. In a year that many of us are looking to embrace Australia, it is exciting to join forces with an Australian brand that has gained worldwide recognition, and we’re looking forward to achieving success together in 2021.”
Along with support of the race team, Tickford and DBA will also explore opportunities to include DBA brake pads and rotors in future Tickford vehicle enhancement packages.
“An exciting part of this partnership is the opportunity to build on our historic engineering and manufacturing relationship and work towards putting DBA products into the road cars we work on,” Tim said.
“DBA offers a variety of premium braking products that are in line with the premium quality vehicle enhancements we provide, so we see a lot of potential here for the future.”