NEW DBA STREET SERIES BRAKE PADS
Launched only two months ago, these new brake pads are already exceeding expectations
Disc Brakes Australia (DBA) says the uptake of its new DBA Street Series brake pads range two months on from its local launch into the Australian market has been nothing short of impressive.
This all-new product line of Street Series brake pads from DBA is aimed at the OE replacement market and was launched nationally in April. The company says the program has already exceeded its expectations.
“After only two months it is fair to say that our new product is being well received by the trade and fitters alike,” DBA Marketing Manager, Lars Mehlan, said.
“Product availability in the market is strong with a large network of brake specialists committed to the program, and we are also about to launch some major trade initiatives.”
Lars says the initial success is testament to the hard work that has gone into developing the program.
“The whole team has done a fantastic job. We have put our decades of braking development experience into this product, and we now have a pad that matches our long-established Street Series rotor range in terms of market coverage, product quality and performance,” Lars said.
A number of technical features around the pad design and friction composition have been employed to create a brake pad that according to DBA consistently performs at OE level, if not better.
Depending on the exact specifications of the application, DBA offers either a ceramic or semi-metallic formulation for the best result.
All friction material undergoes thermal stability profiling (TSP), which in conjunction with the titanium dioxide-infused bed-in stripe leads to the shortest bed-in times and optimal braking performance. The friction material used is copper-free for low dust emission in accordance with NSFI regulations.
The brake pads feature chamfers to reduce brake harshness and facilitate drive comfort, slots for improved thermal stability, and application-specific multi layered elastomeric coated shims for reduced braking noise.
Each set of Street Series brake pads is supplied with high temperature lubricant, detailed bedding-in instructions, and sensors and other hardware where applicable, ensuring installation times are kept to a minimum.
DBA has introduced an impressive 750 different SKUs as part of its initial launch program, claiming a market-leading 95 percent-plus coverage for every application.
The parts are catalogued in DBA’s online database accessible via their website. Each part number also comes with a comprehensive listing of corresponding brake rotors as well as alternative DBA performance brake pads.
The all-new range is being distributed via DBA’s seven distribution centers around Australia and New Zealand for immediate availability.