Vincent Prinzing succeeds Mark Johnson at the helm of the German lubricant specialist subsidiary

Vincent Prinzing has been with Liqui Moly for ten years and was most recently responsible for business in Australia, New Zealand and many Asian countries. Now he will relocate from Germany to Sydney to promote development of the automotive chemicals specialist in Australia.
“I’m very much looking forward to the challenge of advancing our brand in Australia and expanding our product portfolio. I’m confident that I will meet all our customers’ needs with our growing Liqui Moly team on site,” Vincent said.
While Liqui Moly works with independent importers in most countries, Australia is one of the few countries in which the company is represented with its own subsidiary. Liqui Moly Australia was founded in 2020.
Liqui Moly offers motor oils and additives made in Germany, but also other lubricants and chemical aids for workshops and car owners. The brand is not only represented in Formula One and MotoGP, but is also the naming rights sponsor of the Liqui Moly Bathurst 12 Hour.
Vincent Prinzing succeeds Mark Johnson, who has led Liqui Moly Australia since its establishment and is leaving the company at his own request.
Günter Hiermaier, the Managing Director of the parent company in Germany, says that Australia is in good hands with Vincent Prinzing.
“He has been doing an excellent job for years, has a good feel for markets and brand development, and also has strong negotiating skills,” Günter said.
“He’s taking over a well-established team in Australia, with whom he will tackle the market in Liqui Moly style.”
With around 4,000 items, Liqui Moly says it offers a global, uniquely broad range of automotive chemicals: motor oils and additives, greases and pastes, sprays and car care, glues and sealants.
Founded in 1957, Liqui Moly develops and produces exclusively in Germany where it is repeatedly voted the best oil brand. The company sells its products in more than 150 countries.

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