ECB says it is first to market with frontal protection for the new Nissan Navara

Available now from East Coast Bullbars (ECB) is the ‘first to market’ release of frontal protection to suit the new 2021 Nissan Navara.
Available to order is an alloy 76mm Nudge Bar and alloy Bullbars available to accommodate up to a 10,500 Lb winch, or without.
All products are available for the SL, ST and ST-X.
ECB says its line of Frontal Protection for one of the most technological and feature packed vehicles of 2021 works seamlessly with the tech pack options including the Intelligent Forward Collision Warning and Emergency Breaking, Lane Departure Warning and Intelligent Lane Intervention, High Beam Assist, and forward-facing cameras.
ECB says the addition of its Frontal Protection will not impede on any of these OEM features.

ECB ‘First-to-Market’ through specialist knowledge of Rapid Product Development
Getting from the ideas phase to product launch can be a stressful, multi-layered process.
As such, the notion of being first to market can often seem unlikely for many; especially with so many innovations continually popping up.
Thanks to its focus on new product development; engineering and design; 3D CAD and simulation; rapid prototyping; CE mark and approval; and manufacture and assembly; ECB says it is able to get products to market devoid of hiccups.
“Being ‘first to market’ can provide a highly competitive advantage, enabling a company to stay ahead of their competition and produce world beating products,” East Coast Bullbars Executive Sales and Marketing Manager, Gaven Paterson, said.
“In the industry, the First-Mover Advantage refers to the process of establishing a strong brand recognition and product loyalty prior to competitors, beating similar businesses to the post.”
ECB explains that it benefits from a long list of advantages thanks to its ability to be first to market, including setting industry standards, encouraging brand loyalty, having a head start in building agreements with key stakeholders, and attracting top talent before competitors.
ECB has manufactured alloy nudge bars and bullbars since 1971. Its products are manufactured in Australia to suit Australia’s harshest conditions and ECB says they provide premium strength over steel bullbars and are up to 50 percent lighter in weight.
Every East Coast Bullbar product is ADR compliant, airbag compatible, and covered by ECB’s exclusive lifetime warranty.

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