The ‘toughest test for genuine street cars’ has announced a partnership with Out There Group

The OPTIMA Search for the Ultimate Street Car has announced a new partnership with Out There Group and also its 2024 Australian dates.
The highly anticipated event will take place on the 20th of April, 2024, at the renowned Calder Park Raceway.
The team at Out There Group will co-promote the event that pits fast street cars from a wide variety of genres in a variety of challenging driving activities, alongside the US based automotive events specialists, FM3 Marketing, which has been a driving force behind the event for many years.
“The OPTIMA Search for the Ultimate Street Car has been a staple in the US automotive scene, attracting thousands of spectators and competitors each year,” FM3 Marketing President and Chief Executive Officer, Jimi Day, said.
“The team at Out There Group have a proven track record of delivering exceptional automotive events down under, and we’re excited to join forces and elevate the OPTIMA Search for the Ultimate Street Car to new heights.”
With a focus on speed, skill, and innovation, the event has become a platform for the latest advancements in automotive technology. It has garnered significant media attention, including live broadcasts and extensive coverage in leading automotive publications.
Out There Group, known for hosting Australian automotive lifestyle events like Summernats, MotorEx, and Rockynats, will bring a wealth of local experience. The team also promotes the National Drag Racing Championship (NDRC), Australia’s premier drag racing championship.
Out There Group Director, Andy Lopez, expressed his enthusiasm for the partnership.
“We’re thrilled to work with FM3 Marketing, a team that has successfully promoted this iconic event for years. We aim to create an unforgettable experience for competitors and spectators,” Andy said.
The Optima Search for the Ultimate Street Car is a premier event that celebrates the thrill and excitement of street car racing.
With a history of delivering adrenaline-pumping experiences, those behind the event say it is “a must-attend for automotive enthusiasts.”

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