NEW YEAR, NEW DATA
To celebrate the start of 2022, updated data is available within two key AAAA member tools
Updated data is available now for aftermarket workshops, retailers, wholesalers, and manufacturers in the localised (LGA level) and national (state level) car parc tools.
To understand why this is important, let’s look at what they might let you do.
You can identify an ageing car parc
Over the past five years, the Lake Macquarie car parc has grown from around 220,000 vehicles to more than 250,000. This is largely down to there being 20,000 more ‘older’ vehicles than previously.
This is interesting, because they are likely to be out of warranty and on their second (or third) owner, meaning there’s very little to draw them back to a dealership.
You can identify which makes are driving this
Toyota, Mazda, and Hyundai each now have about 4,000 more older models than in 2016. On the flipside, there are about 3,000 less older Holdens, and about 2,000 less older Fords, highlighting the extent to which these brands are fading from the market.
You can go deeper into those brands
The biggest opportunity within these brands is servicing small passenger cars and utes, with the older vehicles including 9,000 Corollas, 5,500 Mazda 3s, 4,300 Camrys, and 3,000 i30s, as well as 6,400 Hilux and 4,600 LandCruisers.
While Holden and Ford are declining at an overall level, we shouldn’t ignore the 9,500 Commodores and 4,700 Falcons within the local catchment.
In an increasingly complex operating environment, choosing the wrong training and equipment can be risky, so these tools have been built to help you understand the needs of the market, and ultimately make better business decisions.
This column was prepared for AAAA Magazine by ACA Research, the AAAA’s partners in the AAAA Aftermarket Dashboard which is delivered to AAAA members each quarter.