Tony Ausin is joining the company

Partly, the parts technology company providing digital cataloguing infrastructure for ecommerce, has appointed Kiwi Tony Austin as Chief Strategy Officer, off the back of its successful pre-Series A capital raise of NZ$3.7 million last year.
As CSO for Partly, Tony’s key focuses include spearheading the business strategy, cultivating rapid growth and global scale, as well as helping to upskill and mentor the Partly team. He will also take on the title of Co-Founder, being one of Partly’s founding investors back in 2020.
Joining Partly represents a return to the Automotive industry for Tony, with automotive experience spaning a variety of countries and segments, including Category Manager at Repco, Head of Motors at eBay UK – where he led eBay Motors to be the largest automotive player in the global Vehicle Parts and Accessory space – and head of Amazon Automotive’s European division, responsible for enabling many of the OE vehicle Manufacturer’s e-commerce thinking and capabilities.
Tony joins Partly from global ecommerce giant, Amazon, where he worked for more than six years across Europe and Australia, most recently as the latter’s Country Manager of Amazon Global Store and General Manager of Cross Border Businesses.
Tony was a key driver in establishing and growing Amazon’s brand presence in the Australian and NZ markets.
“It was clear from the beginning that Partly’s approach was truly revolutionary,” Tony said. “I’ve witnessed first-hand how inadequate automotive parts cataloguing is holistically, and how it impacts millions of automotive parts buyers and fitters globally, every second of every day.”
This appointment of a CSO role follows Partly’s ongoing record of success, having reached a NZD$50 million pre-Series A valuation after raising NZD$3.7 million in venture capital.
Partly is a leading technology company with a mission to organise the world’s parts. It works with manufacturers, distributors and resellers to standardise auto part data and ensure this can be utilised online, especially for ecommerce.
Partly provides online tools, infrastructure and APIs enabling businesses to sell more parts with the right data.
Founded in Christchurch, New Zealand, Partly is used in over 25 countries by thousands of businesses, from small companies to large enterprises, to add fitment, check interchanges and manage parts online.

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