Actually, make that 26 years!

Paul Marinelli established his automotive aftermarket and motorsport specialised public relations and marketing services company, Marinelli Motorsport, in Melbourne back in February of 1995.
While 2020 was the company’s official 25-year anniversary, Paul says that given last year was so disrupted, 2021 marks a far better time to make noise about the milestone.
Within one year of its establishment, Marinelli Motorsport was supplying more than 25 national capital city radio stations and their regional affiliate stations with reports from motorsport events across Australia and the world.
These media services alongside a growing PR stable of automotive aftermarket clients shaped his one-man operation into a highly specialised automotive aftermarket and motor racing marketing consultancy.
Paul’s first PR client was the SAAS Manufacturing Company, a local company up there with the best for motor racing and automotive aftermarket vehicle seats and steering wheels, established by well known automotive aftermarket industry identity and former AAAA President, Terry Mahoney.
“Terry was more than a client for me, he was my mentor and a dear friend. He helped me through the difficult initial years with excellent advice and support,” Paul said.

The PR side of Paul’s business grew strongly alongside his motor racing based work, with the company attracting a who’s who of blue chip international automotive aftermarket PR clients over the years.
These included Tenneco / Monroe Australia, Dayco Australia, Hella Australia, ZF Asia Pacific, Schaeffler Asia Pacific, ZF Asia Pacific, Bob Jane T-Marts, Coventry, Repco, GUD Group, Pennzoil, Holden Engine Company, SEW Eurodrive and several smaller companies. Paul was also selected to provide PR services to the AAAA in recent years.
In terms of highlights, Marinelli remembers his years working alongside one of Australia’s most successful racing drivers and automotive aftermarket industry entrepreneurs, Bob Jane, as some of the fondest.
“Working with Bob Jane across both his motorsport and automotive aftermarket businesses was mind-blowing. His business acumen was truly incredible,” Paul said.
“Bob was also a human publicity generating machine, anything we did together for the press worked brilliantly because he understood the power of PR so very well. In fact, he built a massively successful business empire on mastering his own PR.”
Paul’s current client list includes BAPCOR Limited, Dayco Australia and Capricorn Limited alongside various motorsport involvements.

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