PEAK LUBRICANTS AND BURSON AUTO PARTS
These two businesses have been succeeding together for more than 25 years
Burson Auto Parts’ lubricant product quality and reliability came to trade customer prominence in mid-1994, when it began an association with fellow Australian lubricant product manufacturer, Peak Lubricants.
Peak Lubricants Founder, Ron Shugg, established his Victorian based lubricant company in 1982 after having successfully operated a number of Esso service stations equipped with automotive workshops.
The enterprising automotive businessman then expanded his operations to supply lubricants and other automotive products to local workshops and parts stores.
It was at this time that Peak Lubricants embarked on a successful lubricant product manufacturing and marketing alliance with the then relatively small and solely Victorian based, Burson Auto Parts business of just 24 stores.
“As Burson Auto Parts had developed an extremely loyal trade customer base, they needed their own lubricant products that needed to be high quality and able to stand out on their own against the much bigger and better-known brands,” Ron said.
“The very first Burson Oil lubricant products that we manufactured were the Burson Four Litre Super 25w50 blend and the Five Litre Burson Automatic Transmission oil.
“From this humble beginning, we have worked together across more than 25 years to ensure that Burson Auto Parts remains highly competitive in Australia’s incredibly diverse vehicle lubricant market with more than 300 SKUs now available in the Burson Oil product range to meet the exacting requirements of Australia’s automotive repairers and service centres.”
As a smaller and completely independent operation compared to the major oil companies, Peak Lubricants has also been able to react to market requirements quickly, ensuring the timing and packaging of Burson Oil products always met the requirements of Australia’s automotive repairers.
Regular product upgrades to meet and exceed ever changing OEM engine performance and fuel economy specifications have also been an important part of Burson Auto Parts’ lubricant product alliance with Peak Lubricants.
Along with lubricant product manufacturing, testing and development, Peak Lubricants supports Burson Auto Parts through detailed product training for store staff provided by a team of nationally located specialists.
The company also provides support to Burson Auto Parts stores and their trade customers for any lubricant product based technical questions, handling numerous technical enquiries daily; and also manages Burson Auto Parts’ engine, transmission, and industrial lubricant portfolio.
Burson Auto Parts is celebrating its 50th anniversary in 2021.
“Our highly successful long-term association with Ron and his team at Peak Lubricants has and continues to be an association of two great Australian companies with shared values in relation to product quality, value for money and customer support,” Burson Trade Executive General Manager, Craig Magill, said.
“Over the past quarter century and moreover across the past decade, our companies have grown significantly together, and this loyal relationship continues to bring new developments into the market, such as our new Seven Litre oil packaging along with the new latest specification lubricant products being added to our Burson Oil range.”
For more from Burson Auto Parts, visit www.burson.com.au