PEDDERS AWARDED FOR INNOVATION AND EXCELLENCE
The family-owned Australian business received three awards from two organisations in just one week recently
Pedders says it is proud to have been recognised by the Australian automotive and caravan industries recently as the business scored multiple awards across two separate events held in Melbourne.
At the bi-annual Australian Auto Aftermarket Expo awards ceremony in Melbourne, Pedders is extremely proud to have been awarded the trophy for Most Innovative New Aftermarket Product (Parts) for the brand’s Australian-first LoadRyder Onboard Weight Scales system.
As a brand that prides itself on innovation, Pedders says it was extremely satisfying for the LoadRyder team and the wider Pedders business to receive this award after the years of development and hard work went into delivering this game-changing product to market in 2021.
Pedders Senior Manager Product and Brand Integration, David Montgomery, has been instrumental in leading the LoadRyder project and accepted the award on behalf of the Pedders group.
On the same evening, Pedders was also bestowed with the AAAA Excellence in Repair and Service (Chain) award for its WorkshopIQ system as well as the business rebrand.
Pedders’ Senior Executive Technology and Systems, Simon Richardson, accepted this impressive award on behalf of the Pedders team.
WorkshopIQ is a complete in-store experience system for staff and customers that includes integrated booking and job functionality, vehicle parts look-up, vehicle reports and job cards.
This range of features allows for seamless data collection and communications, increased transparency with customers and a more polished in-store experience.
As an extension of this project to improve customer experience, Pedders also simultaneously took on a rebranding exercise across all Pedders stores and Authorised Dealers which included new internal and external signage at all sites to reflect the new Pedders Suspension and Brakes business name.
To top off an extremely successful week for Pedders, the brand was awarded a third award at the Victorian Caravan, Camping and Touring Supershow for Best Stand in Show. The Pedders team would like to thank Brad and the team at Custom Solutions Group for building an award-winning display stand.
For more information, visit www.pedders.com.au