PEDDERS ENJOYS BREAK THROUGH SUPERCAR SPONSORSHIP
The suspension and brakes company backed Erebus and Will Brown in Townsville
Erebus Motorsport brought the virtual world to reality when it hit the streets of North Queensland for the Townsville 500.
At the event Will Brown’s Holden carried the same colours Pedders Suspension and Brakes Managing Director Scott Pedder donned when he drove to victory in the 2014 Australian Rally Car Championship, and then again in last year’s Supercars Eseries celebrity race.
Scott claimed victory in the virtual event and the winning livery was then recreated with Will Brown’s #9 Erebus Motorsport Holden Commodore in Townsville.
“Pedders has a rich history in motorsport and performance that now spans more than 70 years,” Scott said.
“For many of those years we’ve been involved in the Supercars Championship, but Townsville represented the first time our very own Supercar ran with our own livery, as we backed young gun Will Brown through our existing partnership with Erebus Motorsport.
“We debuted a Pedders Supercar during the Supercars Eseries last year and it was only right that we brought it to life.
“It was also great to be able to share this milestone with a few other partners that we work closely with, including Hayman Reese, Atomic Batteries, Humm and RBE, and in particular our great Townville Pedders franchisee Peter Theofanes.”
Those brands all featured across the predominantly red and white livery, while the iconic Pedders Suspension and Brakes branding took pride of place on the bonnet, windscreen banner and car sides.
“I was so pleased to see our Pedders Suspension and Brakes livery go from virtual to reality,” Pedders Senior Executive of Brand and Marketing, Adam Gillick, said.
“Motorsport is a big part of our DNA at Pedders, and we were so proud to finally have our own Supercar to celebrate the event in Townsville with our long-term franchisee Peter Theofanes.
“I’d like to take this opportunity to also thank the team at Erebus and Luke Wilson from RBE who were both instrumental in formulating the finer details of this amazing commercial partnership. To all of our sponsors that came on board, we thank you for your support in this journey.”
The livery was a familiar one to Will, who ran a similar design as a wildcard in last year’s Supercars All Stars Eseries finale.
“It’s exciting to have such an awesome brand like Pedders on the car,” Will said at the livery launch.
“I’ve been lucky enough to get to know the team at Pedders pretty well over the past year; they’re an awesome group.”
Erebus Chief Executive Officer, Barry Ryan, said he is eager to expand on the existing partnership with Pedders after the two brands joined forces at the beginning of 2020.
“I grew up with Pedders being the brand you used to make your car faster and I personally love seeing this come to life,” Barry said.
“Scott (Pedder) is extremely passionate about the motorsport industry which is really beneficial to our relationship. He and his company are the perfect fit for our team.”
Pedders Suspension and Brakes is also creating a limited-edition model of the car which ran in Townsville, which will be available to the public in Pedders stores across Australia.
For more from Pedders, visit www.pedders.com.au