PEDDERS UNVEILS NEW LOGO
The company will now be known as Pedders Suspension and Brakes
The Pedders brand revealed a new corporate logo recently to hundreds of franchisees at Pedders annual national conference.
Pedders says the unveiling reflects an important milestone for the aftermarket brand which has experienced some very strong growth in the sector in recent years.
“The redesigned logo is a testimony to today’s relevance of the brand,” Pedders Senior Executive of Marketing, Adam Gillick, said.
“It’s a symbol of the change that the brand has gone through and a reflection of the relevant markets that we operate in as a key player in the aftermarket sector.
“Pedders is an Australian icon in the undercar industry and these changes aim to provide us with a focus on suspension and brakes.”
The new logo and positioning reflect an important shift for the Pedders group across its store locations. The brand’s transformation journey began in 2012 when a review of its product portfolio led to the bold decision to move into the supply and installation of brake parts and service. The brand then introduced a series of fellow aftermarket brands best known for brake parts.
In 2014, Pedders established a joint venture company in Eurospares and commenced the design, development and production of its own brand of Pedders brake parts.
Since its inception Pedders says its brake business has undergone a tremendous growth phase with its successful launch of popular brake parts such as its rear drum to disc brake conversion kits, kevlar ceramic brake pads, slotted and geomet coated brake rotors and eXtreme Big Brake Kits.
Straight advice, specialists you understand and..No Bull!
Since its original inception in the late ‘70s the Pedders Bull has always been referenced with holding a shock absorber and a coil spring. As part of the new design, a new bull icon features updated shock absorber designs along with a brake part which is more representative of the group’s fundamental product range these days.
Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive rebrand ever introduced globally within Pedders.
The evolved brand identity will be rolled out to all Pedders products, communications, and outlets, starting with the newly established Bundaberg outlet in Queensland.
For more from Pedders, visit www.pedders.com.au