The company says its Trade Accounts program is one which offers a true advantage to the trade

Automotive workshops do not need another supplier relationship that looks good on paper but creates friction on the workshop floor.
What they need is certainty, technical confidence, and commercial support that keeps vehicles moving and margins protected.
Penrite Oil says its Penrite Trade Account is built precisely for that reality, not as a marketing exercise, but as a practical operating platform for modern workshops.

Trade pricing
The company explains that pricing discipline sits at the core of its program.
“Trade only pricing allows workshops to protect margin without constant renegotiation or supplier hopping,” Penrite Chief Executive Officer, Toby Dymond, said.
“That stability supports accurate quoting and consistent profitability, especially as oil specifications tighten and vehicle complexity increases.
“Combined with workshop exclusive products, it gives businesses a competitive edge that retail alternatives simply cannot replicate.”

Ordering efficiency
Penrite says ordering efficiency is where many workshops feel immediate impact with its trade account.
“The Penrite online portal enables 24/7 ordering, live stock visibility, and real time pricing, all in one system,” Toby said.
“This removes the guesswork and downtime associated with phone based ordering or delayed confirmations.
“Workshops can place orders when it suits them, track deliveries, and access invoices and statements without chasing paperwork.
“The result is less administration, tighter cashflow control, and more time focused on billable work.”

Technical support
Product access alone is not enough in today’s environment. Technical accuracy is critical, and this is where Penrite says its technical support becomes a genuine differentiator.
“Workshops gain access to expert technical assistance for lubricant selection, OEM specification alignment, and troubleshooting complex applications,” Toby said.
“This reduces the risk of incorrect oil use, warranty exposure, and costly comebacks.
“When a technician or owner needs clarity fast, having direct access to people who understand both the product and the application is a commercial safeguard, not a luxury.”

Customer service
That technical layer is supported by dedicated customer service.
“Rather than generic call centres or rotating contacts, Penrite provides structured customer service support that understands trade urgency,” Toby said.
“Orders, queries, and issues are handled with an understanding of workshop time pressures, ensuring problems are resolved quickly and decisively.
“This is complemented by account management support, including a dedicated representative who knows the business, not just the account number.
“That relationship allows for proactive support, tailored solutions, and strategic discussions around growth, volume, and product mix.”

Workshop equipment
Penrite also invests in the physical workshop environment.
“Trade accounts unlock access to equipment solutions designed to improve efficiency, cleanliness, and consistency in lubricant handling,” Toby said.
“Proper storage and dispensing equipment reduces waste, improves safety, and speeds up servicing.
“Alongside this, Penrite signage and branding support help workshops present a professional, credible image to customers.
“A well branded workshop builds trust, reinforces quality perception, and subtly supports customer retention.
“These elements may seem secondary, but they influence buying behaviour more than many operators realise.”

Loyalty program
Loyalty rewards further strengthen the commercial case.
“By consolidating supply through a Penrite Trade Account, workshops are rewarded for consistency, not complexity,” Toby said.
“This simplifies procurement, strengthens supplier partnership, and delivers tangible value back into the business over time.
“Access to the Penrite merchandise range also supports workshop presentation and staff engagement, reinforcing brand alignment on the floor.”

Brand perception
Underlying all of this is brand credibility, explains Toby.
“Penrite is a family owned, Australian made company approaching a major milestone, celebrating 100 years in 2026,” Toby said.
“That longevity signals stability, technical heritage, and a long-term commitment to the trade.
“Workshops partnering with Penrite are not dealing with a short-term player, but with a business that has supported Australian automotive professionals for generations.
“For workshops looking to streamline operations, strengthen margins, and align with a supplier that understands the realities of the trade, a Penrite Trade Account is not just an option, it is a strategic upgrade.”

To learn more and to see if you qualify for a Penrite Trade Account, go to info.penriteoil.com.au/trade