Products from the Projecta Intelli-Start Series have been recognised at the prestigious Red Dot Awards

Projecta, a proudly Australian-owned brand, has reinforced its place on the global stage with a major design award, receiving the Red Dot Design Awards for outstanding product design.
The award-winning products — the professional and industrial jump starters — are part of the Projecta Intelli-Start Series, renowned for delivering high-performance power solutions trusted by trade professionals and consumers alike.
Awarded by an international jury of design experts, the Red Dot Award is one of the world’s most prestigious and competitive design competitions.
With more than 20,000 entries from more than 60 countries each year, the Red Dot seal is globally recognised as a benchmark for high design quality and product excellence.
This marks a significant milestone for Brown and Watson International (BWI) — the parent company of Projecta — as this was its first time entering the Red Dot Awards.
To receive honours for the product range in a debut submission underscores the calibre of BWI’s Australian industrial design and engineering teams, says the company.
The winning Projecta Intelli-Start Series were recognised by the jury. The Intelli-Start series is known for their rugged yet compact form, intuitive user interface, and industry-leading performance, combining cutting-edge power delivery with durable design tailored for automotive and trade environments.
“Being recognised with the Red Dot Design Awards on our first entry is an incredible achievement,” Brown and Watson International Group Head of Design, Mark Finocchiaro, said.
“These products represent years of dedication from our design and engineering teams to deliver world-class, user-focused technology that stands up to the rigours of real-world use.”
Designed in Australia for trade professionals and demanding environments, the Intelli-Start Series offers powerful, safe, and convenient jump-start capability in a robust and portable package.
Clear digital displays, integrated safety features, and ergonomic design are hallmarks of the Projecta brand — features that Projecta says are helping drive growing sales internationally and positioning it as a preferred choice for high-performance power products in markets including Australia, New Zealand, USA and Europe.
“To receive this level of recognition at a global level confirms that Australian-designed products can compete with the very best,” Mark said.
“We’re proud to showcase what’s possible when performance and design come together.”
“This international recognition affirms our belief in the strength of Australian design and innovation,” said George Davies, Group CEO of Brown and Watson International Group.
“As the Projecta brand continues to expand into new global markets, honours like the Red Dot Award boost our confidence and credibility on the international stage.”
Projecta’s Intelli-Start Series Red Dot-winning jump starters are available now from leading automotive and trade retailers across Australia and New Zealand.

For more information on the IS Series and Projecta’s full range of battery and power solutions, visit www.projecta.com.au