RACER INDUSTRIES NOW POWERED BY COOLDRIVE
Racer Industries is headlining CoolDrive’s expansion into the performance products arena
CoolDrive Auto Parts continues to push its way into the performance products arena, most notably through its recent partnership with Racer Industries.
While Racer Industries will remain a stand-alone company within CoolDrive, its entire inventory will now be available through iShop, CoolDrive’s online platform, as well as the company’s nationwide network of branches.
CoolDrive will also be handling the supply of category-specific items, including the fire systems, fuel cells, and control wheels for the Supercars category, for which Racer Industries is the only appointed supplier.
Racer Industries will also continue its retail operations at its base in South-East Queensland and online at www.racerindustries.com.au
In addition to the current locations at Gold Coast and Acacia Ridge, there are significant expansion plans in the works with additional showrooms expected to open this year. Racer Industries will also be bolstering its stock of all products.
In late 2021, motorsport industry veteran Matthew Nelson was named as the Business Development Manager – Performance.
The purpose of this newly created role is to assist with CoolDrive’s continued growth in the performance product sector.
There are also plans to increase the company’s participation in events and expos. Most recently, Racer Industries exhibited at Summernats 34 this January.
Racer Industries’ product range includes numerous motoring racing parts and components from leading brands like Sparco, Racetech, Aerocatch, Joes, Bosch Motorsport, Premier Fuel, Tilton, Schroth, Lifeline, Longacre, and many more.
The range offers fire systems, race seats, radio systems, fittings, suits, gloves, helmets, steering wheels, gauges, engine management, and specialist Hyundai Excel race car systems.
It features the legendary range of Sparco apparel and accessories with the newly released 2022 line-up and the Martini Racing and Fast & Furious collections.
“CoolDrive has been expanding its performance product offering in recent years, and this move allows us to significantly expand our performance product range, while adding the racing specific offering to complement it,” CoolDrive Auto Parts Managing Director, John Blanchard, said.
“It’s a natural progression; our investment in Racer Industries recognises the passion our customers evidently have for motorsport, with this opportunity allowing us to support the industry via an entirely new avenue.”
For more information on CoolDrive Auto Parts’ performance products, visit www.cooldrive.com.au