RECORD SUMMERNATS ENTRIES HELP DRIVE CORONAVIRUS RECOVERY
The automotive festival will be held across January 7-10, 2021
Event organisers say the 34th Street Machine Summernats, proudly presented by Rare Spares, is set to be the biggest automotive festival the nation has seen with record early bird entries, providing a vital boost to tourism spending in the Australian Capital Territory.
More than 1,550 entrants have now been processed and approved, representing a 15 percent increase over the next fastest selling event in the festival’s history, Summernats 30, when more than 2,500 passionate car enthusiasts entered Summernats to celebrate three decades of Australia’s biggest horsepower party in Canberra.
The record early ticket sales build on the back of an extremely challenging start to 2020 when despite both record poor air quality and extreme heat, Summernats 33 delivered a direct economic impact to the ACT of $29.7 million dollars.
Of the 2,262 cars entered into Summernats 33, the average annual spend per car to prepare it for Summernats was $8,901, which equates to almost $2 million spent by ACT car enthusiasts alone and a total spending impact of over $20 million countrywide.
While Summernats represents having a good time with friends, the event also represents a massive economic benefit to a tourism and hospitality sector punished by summer bushfires and COVID-19, as Summernats Managing Director Andy Lopez outlines.
“Almost 85 percent of entrants come from outside of the ACT, delivering a tourism windfall to the capital territory of nearly $30 million for the four-day event,” Andy said.
“Our car entrant numbers are actually significantly up right now compared to last year. With many car enthusiasts spending lockdown in their sheds finishing off project cars, it is clear that everyone is very eager to get revving again soon.
“Summernats is as much about seeing friends in the scene as the cars, and many are looking forward to catching up with mates in what has been a strange and difficult time with far fewer car shows and a lot of time in isolation in one form or another.”
Andy also recognises the “legendary” event is more than just looking at chrome bumpers and wide tyres, as thousands of entrants and over a hundred thousand spectators come together to spend time with like-minded friends from around the nation who they otherwise wouldn’t see.
As more activities come back online each week, Summernats organisers are considering what social distancing measures might be implemented at the January 2021 event. This might include more event spaces, more events to stretch the crowd and longer hours to accommodate the demand for popular programme events.
“We naturally want to run a safe event for both our customers and the larger community, and we will continue to take advice from experts as we plan our 34th event,” Andy said.
While the first round of early bird entries to the 34th Street Machine Summernats, proudly presented by Rare Spares, have closed, entries are still open at www.summernats.com.au with the next price rise occurring on July 31.
For tickets and more information, visit www.summernats.com.au