REPCO AUSTRALIA RAISES OVER $50,000 FOR STARLIGHT DAY
Friday 1 May, 2020 was Starlight Day
The annual fundraising event was developed by the Starlight Children’s Foundation (SCF) to help seriously ill and hospitalised children, and their families.
Despite the many challenges posed by a very different and challenging climate this year, Repco Australia says it pivoted the style of its usual fundraising efforts and still raised $52,500 for the SCF.
Repco, a long-time and very proud partner of the SCF, developed a support campaign that spanned both its Retail and Trade business channels. By pre-promoting its fundraising intent and reaching out to hundreds and thousands of consumers via email and a digital media campaign, it pledged to donate $1 from each transaction over the three-day period of May 1 to 3, 2020.
Whilst the initiative was initially capped at $40,000, a further $12,500 was raised by a network of over 320 Repco stores across Australia, in addition to a separate donation from a generous supplier. The total donation of $52,500 made a significant impact on SCF’s $250,000 target, of which they only just fell short.
Repco says its stores have a successful history of rallying behind Starlight Day each year by transforming their stores into Starlight-like environments to improve awareness of the SCF’s cause and of course, raise much needed funds.
Repco team members dressed up in the signature Starlight shade of purple, added theatre in-store by wearing fancy-dress costumes, merchandised the stores with SCF products and transformed counters and shelves into Starlight colours.
Due to current community restrictions team members were unable to bake and sell to fundraise this year which is usually something they enjoy going the extra mile to do. But even so, team members did still dress up and significantly contributed to the overall success of the day.
“I congratulate our team for their great effort in getting behind Starlight Day this year given the difficult circumstances,” Repco Australia Executive General Manager, Wayne Bryant, said.
“These are tough times for everyone, including our team members. Yet, despite the challenges of social distancing, I am very proud that Repco was still able to find an innovative way to celebrate Starlight Day in 2020.”
Additional praise for Repco’s efforts was summarised by SCF Chief Executive Officer, Louise Baxter, who thanked Repco, its employees, suppliers and customers for their support.
“During times like these, sick kids in hospital still need fun and happiness to help them cope with the solitude and fear they face,” Louise said.
“At Starlight, we know happiness matters to a sick child’s development and the work we do to support them in children’s hospitals nationally is only made possible through community support. Every dollar makes a lasting difference, and we’re so thankful for Repco’s ongoing support.”
Over the past four years, Repco has raised close to $350,000 for the SCF. Support and fundraising activities have included but not been limited to: Annual Starlight Day activations (in-store, online, Support Office locations), Hospital visits, Repco Support Office events, the selling of SCF merchandise, Team and Staff donations, Battery recycling program donations, and support of the infamous Larapinta Trek.
Repco says it looks forward to continuing to support SCF in any way possible so that together, the organisations can bring even more happiness and support to sick kids and their families.
For more information, visit www.repco.com.au