The popular retailer has been announced as the naming rights partner of the series for the next five years

A new long-term partnership has been announced between the Australian Racing Group (ARG) and Supercheap Auto, which will see “Australia’s most recognised retailer of automotive parts and accessories” as the naming rights partner of the TCR Australia Series.
For five years commencing in 2021, Australia’s version of the global TCR (Touring Car Racing) formula will be known as the Supercheap Auto TCR Australia Series.
The 2021 Supercheap Auto TCR Australia Series will take in six rounds, with every race of the Supercheap Auto TCR Australia Series to be televised live and free on the channels of the Seven Network.
Supercheap Auto will also partner the V8-powered S5000 open wheel category competing for the Australian Drivers’ Championship and Motorsport Australia Gold Star in 2021.
The new partnership continues Supercheap Auto’s long-standing commitment to Australian motorsport, where it has successfully supported race teams and major events for close to 25 years.
“As an Australian owned retailer, we are proud to continue investing in Australian Motorsport,” Supercheap Auto Managing Director, Benjamin Ward, said.
“The TCR series with its diverse range of turbocharged touring cars deliver fantastic racing and with the broadcast of every race now on free to air television – this is accessible to all Aussie motorsport fans.”
Supercheap Auto has over 300 stores across Australia and New Zealand and specialises in automotive parts and accessories and also stocks tools and accessories for the DIY home handyman and products for travel, touring, outdoors, garage and the shed.

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