Liew Chew Yee is stepping into the role of sales lead for the region

TecAlliance says it is the world’s leading data specialist for the digital automotive aftermarket. Its Shanghai-based subsidiary TecAlliance China has recently announced a new addition to its leadership team, with Liew Chew Yee now the sales lead for the Asia-Pacific region.
In this role, he will be responsible for TecAlliance’s long-term sales growth objectives and will also serve customers in Greater China, East Asia and South East Asia.
“Liew is a strategic addition to our leadership team, and his decades of expertise will be pivotal in further digitising the automotive aftermarket in our region,” TecAlliance Managing Director Asia, Matthias Moritz, said.
“I am happy that he joins our strong team consisting of 100 employees in China, Hong Kong, Malaysia, Korea, Thailand and Vietnam. We have a strong focus on data production for the Asia-Pacific region, and Liew will push our enhanced customised offers to serve the markets’ needs.”
Liew Chew Yee has a bachelor’s degree in mechanical engineering from the University of Malaysia and an MBA from the University of South Australia and more than 25 years of experience in the automotive industry. He has worked for Nissan Motors, Silverstone Tires, TRW, VDO, DJ Auto, ABB and Delphi Technologies in Japan, Malaysia and China. His experience includes vehicle manufacturer product development, aftermarket sales, setting up full aftermarket distribution operation business units, and project assignments.He will help TecAlliance China work toward its goal of further expanding into the Eastern Asian markets.

For more from TecAlliance, visit www.tecalliance.net