TecAlliance says its new interface will fundamentally change product marketing processes worldwide

TecAlliance, one of the world’s leading data specialists for the digital automotive aftermarket, has launched a new interface called Instant Data Processing (IDP) that enables real-time updates of TecDoc data.
TecAlliance explains that the TecDoc Catalogue is one of the world’s leading and most comprehensive automotive aftermarket catalogues.
Pilot projects for IDP have started successfully and in coming weeks the interface will be available to all TecDoc customers worldwide.

25 years of TecDoc: from CD to real-time data
More than 25 years ago, TecAlliance developed the TecDoc standard and, based on it, the TecDoc Catalogue.
TecAlliance initially provided the catalogue data on a quarterly CD, and later on a DVD.
To meet the changing needs of participants in the automotive aftermarket, the update period was reduced to a month and then to a week.
Now with Instant Data Processing (IDP), TecAlliance for the first time enables data suppliers to update their product data in real time.

Maximum flexibility and efficiency
IDP is an API; an interface with which parts manufacturers can establish a direct connection to the TecDoc data centre.
They can validate and distribute their data in the TecDoc database immediately and in real time – anywhere in the world.
With the new interface, data suppliers can also deliver single updates and net changes independent of rigid schedules. Users of third-party product management systems no longer need time-consuming import and export processes. IDP increases flexibility and shortens time-to-market for data suppliers and receivers.

A look into the future of product marketing
TecAlliance says the advantages of the new IDP interface can fundamentally change product marketing processes worldwide.
“With Instant Data Processing, we are entering a new era in spare parts marketing,” TecAlliance Executive Vice President Data Manager Products, Jürgen Mehlis, said.
“IDP drastically simplifies and improves product marketing processes and allows our customers to concentrate on their core business – namely selling their products in the best possible way.”
To watch a detailed interview with Jürgen on these advantages and the future of product marketing, please go to http://tec.al/ExpertTalk-IDP
For more than 25 years, TecAlliance says it has been one of the world’s leading data specialists for networked collaboration in the digital automotive aftermarket.
In addition to up-to-date vehicle and spare parts data based on the TecDoc standard, the TecAlliance portfolio includes comprehensive repair and maintenance information as well as integrated solutions and consulting services for digital order handling, fleet management and market and data analysis in the automotive aftermarket.

For more information, visit www.tecalliance.net