ARB celebrated its 50th anniversary in 2025 with an exciting series of trips

From rain-soaked city streets to rugged alpine passes, towering dunes, and the wide-open beauty of America’s Northwest, the latest milestone journey for ARB marked a fitting tribute as the company neared the conclusion of its 50 years of ARB celebrations in December.
Over five unforgettable days, the ARB team crossed Washington, Idaho, and Montana, embracing classic Pacific Northwest downpours, challenging trails, icy nights, and the iconic landscapes of Yellowstone, pushing ARB’s gear to its limits with every mile.
What began with a wet Seattle send off quickly turned into a rolling showcase of capability and camaraderie.
The ARB team carved through the jagged peaks of the Sawtooth Range, climbed their way into Boulder Basin, tore across the sweeping sands of St Anthony’s dunes, and wrapped up the adventure gathered around the fire at XO Ranch.
This was more than a road trip, declared ARB, stating it was a celebration of five decades of engineering for adventure, brought to life on some of the most breathtaking terrain the USA has to offer.
The US trip was one of four international trips embarked on by ARB across 2025 alongside five domestic trips within Australia.
The story of ARB began in 1975 when company founder Anthony Ronald Brown (ARB) identified the need for more durable off road accessories after a rugged trip to Cape York, Australia.
To watch the US trip unfold, head to ARB’s YouTube channel.

For more information, visit www.arb.com.au/50years/trips/