The new AutoCareers campaign taking on the labour crisis

The Victorian Automotive Chamber of Commerce (VACC) has launched a new marketing campaign designed to tackle the automotive industry’s critical labour crisis.
“Australia’s automotive industry currently has 38,000 unfilled job vacancies. This situation cripples business owners who cannot meet market demand, which then impacts consumers. So we are doing something about it,” VACC Chief Executive Officer, Geoff Gwilym, said.
Labour and retaining staff are the big issues in automotive right now, so VACC explains it has designed a marketing campaign to address the skills concern from a number of angles, including the launch of an AutoCareers television campaign and a new website designed to connect job seekers with business owners wanting labour.
“The project encompasses a range of initiatives to thrust automotive careers in front of young people, prospective apprentices, and their influencers, parents and teachers, along with skilled workers looking for a career change,” Geoff said.
AutoCareers campaign activities include the television advert – featuring Bob, Bec, Sharn, and Jake who representvarious trades within the industry – extensive social media promotion, and editorial and interviews.

Supporting this advertising is a new AutoCareers website –

To list or search for an automotive opportunity for free, go to the AutoCareers website.

For more information, visit or call 03 9829 1133 or email