VALVOLINE AUSTRALIA LAUNCHES 2021 MECHANICS MONTH CAMPAIGN
The second running of the annual campaign will be held throughout the month of March
Valvoline launched the brand’s second annual Mechanics Month – a global campaign to celebrate essential industry professionals who keep the world moving – earlier this month.
The 31-day campaign honours mechanics throughout multiple countries where the 150-year-old engine oil brand operates, including Australia, giving special thanks to mechanics’ ongoing, everyday service, especially during the COVID-19 pandemic.
“Throughout the COVID-19 pandemic, service centres and auto-repair shops across the globe have remained open and operational as essential services,” Valvoline Senior Vice President, International, Jamal Muashsher, said.
“It is especially important given the hardships of this past year to recognise these unsung heroes who not only keep each of us safe and on the road, but also keep other essential service workers moving to help those in need.”
During Mechanics Month, Valvoline is celebrating industry professionals through a digital campaign run with a competition giving away 50 Valvoline merchandise packs utilising social media activity, print, digital advertisements and unique partner collaborations to heighten appreciation for mechanics and how they have continued to deliver services through an unprecedented moment in history.
While essential, mechanics have had to change their normal routines to account for COVID-19. Business hours have fluctuated, extra sanitation measures inside vehicles have been implemented and onsite human interaction has been minimised greatly as many workshops have offered drop-off and pick-up services, no matter the location.
“We’ve proudly supported mechanics with a variety of programs throughout our brand history,” Jamal said.
“And due to the many changes, hardships, safety measures and overall alterations in how they’ve done their business in light of COVID-19, we want to pledge a more robust alignment of partnership and support — and encourage people across the globe to do the same.”
In Australia, Valvoline has continued to work hard to support workshops in such difficult times.
Valvoline Australia employed safety measures to keep sales staff within arm’s reach, implemented new pack sizes to alleviate stock level issues on the workshop floor and introduced an innovative multi-application engine oil aiming to rationalise engine oil inventory.
Valvoline says thank you to all mechanics, whether automotive or heavy duty, for keeping Australia moving.
For more information on Mechanics Month, visit www.valvoline.com/en-australia/about-us/mechanics-month