VASA, SUPERCOOL ASIA PACIFIC DIRECTOR LAUNCHES NEW BOOK

The book details the history of air conditioning manufacturer, Unicla

‘Unicla and the Midnight Technician’ by VASA Director Mark Mitchell – who is also the owner of SuperCool Asia Pacific – is a colourful story about the fascinating people who supplied and shaped the vehicle air conditioning and transport refrigeration technology we now take for granted.
In the 1960s, a small Japanese company forged strong Australasian and North American connections that would influence many of the early pathways to the vehicle air conditioning and transport refrigeration technology we enjoy today.
What followed is a story of resilience and tenacity, from a small workshop in Nagoya Japan to the streets of Texas USA; from a factory in the hot climate of Australia to building the business all over again in Hong Kong, China and Brisbane on the way to becoming an original equipment supplier to the world’s most fastidious vehicle maker, Daimler of Germany.
In the book, Mark describes how Unicla built a global reputation in the pioneering days of vehicle air conditioning, because its meticulous design and innovative technology meant the systems always fitted and worked properly.
Woven into the human interest and swashbuckling business threads of Unicla and the Midnight Technician are insights into various engineering and technical developments pioneered, redefined or perfected by Unicla over five decades.
Australasia’s pivotal role in the Unicla story is also described in the book, including Mark’s own 38 years of involvement from customer to supplier and eventually major shareholder.
The term Midnight Technician comes from Unicla’s company culture and design ethos, which has always been to embrace the plight of engineers and technicians who work in the field to install and maintain systems and keep them running, often late at night.
The self-published book will be available from November. Early reviews of the book are positive.
“Mitchell’s skilful storytelling ensures there is something for everyone here, whether you’re into technology, entrepreneurship, biographies or even post-war industrial history,” News Editor of automotive electrical and thermal management journal SightGlass News, Haitham Razagui, said.
“With an engineer’s attention to detail, this entertaining and enlightening narrative not only captures the nuts and bolts, but also the heart and soul of an industry,” Mobile Air Conditioning Society Worldwide President, Elvis L. Hoffpauir, said.
“Unicla and the Midnight Technician is an inspirational story of people, dedication, leadership and enduring relationships, a story to be proud of,” Automotive Air Conditioning, Electrical and Cooling Technicians of Australasia President, Ian Stangroome, said.

For more information, visit www.unicla.hk/book