The company says the refreshed brand reinforces its commitment to innovation

SuperPro, a global leader in automotive suspension solutions, has proudly announced the launch of its refreshed logo and brand identity.
The new look is said to reflect SuperPro’s core values of innovation, precision, and Australian engineering excellence, marking a significant step forward in the company’s evolution and ongoing commitment to superior suspension components.
“This rebrand not only modernises SuperPro’s image but also reinforces its dedication to delivering advanced suspension components,” SuperPro Head of Brand Marketing, Michael Morgan, said.
With decades of engineering expertise, SuperPro has built its reputation on polyurethane bush innovation, using this foundation to expand into a broad range of suspension solutions.
The company says this deep-rooted expertise remains central to SuperPro’s mission to improve vehicle performance, safety, and drive quality.
SuperPro says its precision-engineered polyurethane bushes demonstrate its focus on durability and performance.
“These bushes outperform traditional rubber by resisting abrasion, chemicals, and extreme conditions while maintaining consistent hardness and reducing noise, vibration, and harshness (NVH),” Michael said.
“Advanced features such as grease-retaining knurling and innovative voiding improve lubrication, enhance ride comfort, and ensure longevity.”
The SuperPro sway bar range, crafted from high-grade steel, reportedly enhances vehicle stability, reduces vehicle sway, and sharpens handling.
“Available in adjustable configurations, these sway bars deliver a 30-50 percent performance upgrade over original equipment,” Michael said.
“Simple installation and compatibility with OE mounting points make these sway bars an easy and effective performance upgrade.
“These are also available in kit form that include sway bars, links, bushes and mounts delivering a complete package with all the components needed for a seamless suspension upgrade.”
SuperPro control arms, built from high-strength steel and pre-fitted with polyurethane bushes, provide a ready-to-install upgrade that enhances handling, alignment, and durability.
“Engineered to reduce flex and maintain precise geometry, they deliver sharper steering and improved control. Adjustable versions offer up to ±2° camber and +3° caster correction, ideal for lifted vehicles, ensuring optimal alignment, reduced tyre wear, and greater stability,” Michael said.
The new brand identity is more than just a visual change; it symbolises SuperPro’s ongoing dedication to engineering excellence, customer satisfaction and innovation.
“From the toughest off-road adventures to precision driving on the track, SuperPro continues to set industry standards for suspension performance,” Michael said.
“Our new branding takes SuperPro into a new chapter, but it doesn’t change what we’re about.
“We’re still focused on delivering the best suspension products, from our poly bushes to our sway bars.
“Not only are our products backed by a lifetime warranty, but they also go through serious testing to ensure they last.
“We want every customer to leave satisfied, which is why innovation is at the core of what we do, whether it’s R&D creating new parts, or a new look across our sites.”
With almost 50 years of experience in suspension and chassis design, SuperPro says it delivers industry-leading solutions engineered to perform in the toughest conditions.
Proudly Australian-owned, SuperPro has established a strong reputation for quality, innovation, and performance, supported by a network of over 200 resellers across Australia and trusted globally.

For more information, visit www.superpro-suspension.com