The new packaging offers greater stability and improved protection against counterfeiting

Shock absorber and suspension specialist Bilstein is launching new packaging step by step.
It reports its objective with this launch is to further optimise transport and logistics processes, to improve product security, and to simultaneously strengthen the brand’s premium positioning both visually and functionally.
Bilstein reports the following as the key changes:
• Increased stability: in the future, the new packaging will consist of five layers of high-quality corrugated cardboard (instead of the previous three) and will feature a thicker coating with optimised corrugation.
• Improved protection against counterfeiting: the Bilstein security label with integrated authenticity check enables dealers and workshops to instantly verify whether a product is genuine.
• More efficiency for trade and service: each box will feature a QR code that links directly to the Bilstein workshop world.
• Sustainability and recyclability: the new packaging is made from environmentally friendly materials that are produced more sustainably and are 100 percent recyclable. Bilstein also uses biodegradable printing inks that are free from harmful substances and allow for eco-friendly disposal.
The roll-out has recently begun after the testing phase was completed successfully in Q1 of 2026.
During the transition period, both the old and the new packaging will be used in parallel. Products still distributed in the previous packaging can continue to be used without restrictions.
With the introduction of its new packaging, Bilstein says it sends a clear message: “quality applies not only to the product itself, but also to its shipping and delivery.”
It further notes the new packaging combines technical robustness, brand protection and environmental responsibility, ensuring a consistent premium appearance.

For more information, visit https://bilstein.com/en/packaging/