For Forssman Motorsport, a long-standing partnership with Niterra Australia is making its goals a reality

Australian motorsport is often defined by what happens under the bright lights of professional racing, but beneath the surface lies a thriving grassroots community that forms the foundation of both the sport and Australia’s automotive aftermarket.
Across the country, thousands of volunteers, competitors, officials, mechanics, fabricators, and families dedicate countless hours to local events. In doing so, this dedicated community creates essential opportunities for everyday people to learn, compete, and develop practical skills that extend far beyond the race track.
For more than four decades, Forssman Motorsport has proudly been a fixture within that grassroots landscape.
Since first competing in Victorian off-road racing in the early 1980s, the family-run team has remained deeply committed to the sport, navigating changing vehicles, evolving regulations, and shifting generations of competitors with unwavering passion.
While that passion and dedication are the driving forces that keep independent teams competing year after year, long-term industry partnerships – like the one Forssman Motorsport has enjoyed for many years with Niterra Australia – play an equally important role in their survival and success.
Niterra Australia’s backing through its trusted NGK Ignition Parts, NTK Vehicle Electronics, NTK Filters, and KYB Shock Absorbers brands has helped Forssman Motorsport continue competing at a high level, all while proudly representing some of the most respected names in the global automotive aftermarket.
Unlike top-tier professional categories where sponsorship returns are often measured purely by television exposure and hospitality suites, grassroots motorsport partnerships are built on a much deeper, community-focused foundation.
“At Niterra, we know the impact of grassroots motorsport extends well beyond the competitors on the start line,” Niterra Group Head of Marketing, Racquelle Felices, said.
“Every event brings visitors into regional communities, supporting local accommodation providers, cafés, restaurants, fuel stations, supermarkets, and small businesses.
“Many events also work alongside local schools, sporting clubs, and community organisations through fundraising initiatives, helping deliver meaningful economic and social benefits to the towns that host them.”

Beyond the immediate local economic injection, the grassroots scene acts as a definitive training ground for the wider automotive trade.
“Grassroots motorsport is where future mechanics, auto electricians, fabricators, engineers, and workshop owners develop practical skills and discover a lifelong passion for the automotive industry,” Racquelle said.
“It is also where many of tomorrow’s top-tier racing drivers first cut their teeth, learning important lessons about race craft, resilience, and professionalism before progressing through the ranks of Australian motorsport.
“Every Supercars driver, every successful workshop owner, and every automotive apprentice started somewhere. More often than not, that journey began at the grassroots level, and we are proud to be a part of it.”
For Niterra Australia, partnering with a team like Forssman Motorsport is not simply a branding exercise; it is a practical extension of the company’s commitment to the Australian automotive trade.
“An investment in teams such as Forssman Motorsport is an investment in people as much as it is in performance, and we are glad to be able to play our part in supporting this community which continues to strengthen Australia’s automotive industry,” Racquelle said.
“At the same time, these partnerships reinforce our relationships with workshops and trade customers while showcasing our products in some of Australia’s harshest racing environments.”
Off-road racing is notoriously unforgiving, subjecting vehicles to extreme vibrations, heavy impacts, thick dust, and soaring temperatures. Racquelle notes that this creates an invaluable testing ground for the company.
“Our NGK spark plugs and KYB shock absorbers consistently survive and perform in these punishing conditions,” Racquelle added.
“When automotive technicians and workshop owners see these parts succeeding in the dirt, it reinforces the trust they place in our brand for their customers’ everyday road vehicles.”
For family-operated teams, the backing of a global brand like Niterra provides far more than just quality parts.
“Having this kind of support creates confidence, stability, and the opportunity to continue competing while building long-term relationships with businesses that believe in Australian motorsport from the ground up,” Forssman Motorsport’s Jason Forssman said.
“Our partnership with Niterra is a reflection of what can be achieved when industry and grassroots motorsport work together.
“It is about recognising the importance of businesses that choose to invest in grassroots motorsport, support local communities, and help create opportunities for the next generation of competitors and automotive professionals.
“While championship trophies may capture the spotlight, the true future of Australian motorsport, and by extension, the local aftermarket trade, is being built every single weekend at grassroots events across the country.”

To learn more about Niterra Australia and its brands, visit www.niterra.com.au