BAPCOR 4WD BRANDS MAKE FOXTEL DEBUT
Direction Plus, Protex and Remco will star as part of a popular Foxtel 4WD program
Three major Bapcor owned 4WD product brands – Direction Plus, Protex and Remco – have taken the naming rights sponsorship of Simon Christie’s 4WD ProTips Foxtel television program for season four, commencing from October.
Simon Christie is no stranger to Bapcor and has been working with Roadsafe for the past couple of years as the sponsor of his show – “Life Off Road.”
“It made sense for us to reach out to Simon when we were considering expanding our presence in the 4WD market,” Bapcor Specialist Group Manager, Brands, Sarah Cartlidge, said.
“We look forward to building these brands with Simon and his audience by providing industry and product knowledge within our specialist areas of 4X4 diesel protection, batteries, and brakes.”
4WD ProTips is a weekly half-hour program that aims to help viewers get the most from their vehicles and adventures.
“This is a great opportunity for our brands to be featured on Simon’s show, he has been in the industry for over 18 years,” Sarah said.
“The show is designed for beginners and intermediate 4×4 drivers with a focus on education. It is all about how to set up your vehicle. Which products to select, how to fit and to operate them, where you can take your rig and how to get the most from it.”
Creator and presenter of 4WD ProTips, Simon Christie, said: “you’ll pick up a lot from our program each week including updates and news on local events, special offers, giveaways, and prizes plus regular features like the Your Rig segment.”
The new series kicked off on Monday October 10 at 7.30 pm on Foxtel (channel 137) with key episodes to feature Protex, Direction Plus, and Remco products during the season.
For more information, visit www.bapcor.com.au