Servicing the trade since 1971

Burson Auto Parts has officially launched its 55-Year Anniversary, marking more than five decades of supporting the Australian automotive trade and the thousands of mechanics, workshops and industry partners who have grown alongside the brand.
The launch forms the first major milestone in Burson’s 2026 campaign theme, “Our Story Is Your Story” a year-long celebration recognising the people, the trade and the community that have shaped the business since 1971.

A tribute to 55 years of the trade
From selling parts in the back of a car boot in Melbourne to becoming Australia’s leading supplier of parts, tools and equipment to the trade, Burson’s history has been built on one core belief: being the number one trusted trade partner.
“For more than five decades, Burson has been deeply committed to supporting Australian workshops,” Burson Auto Parts Group Marketing and Communications Manager, Fiona Gotas, said.
“Our 55th anniversary is an opportunity to acknowledge the people behind the industry, the mechanics, workshop owners, suppliers and our team members who have trusted us and grown with us.
“Our Story Is Your Story speaks to that shared legacy.”

A fresh anniversary identity
The newly revealed 55-Year Anniversary Logo blends heritage with modern design, paying tribute to the brand’s origins with keeping the original Burson blue colour palette.
The visual identity will roll out across Burson’s network, digital platforms, marketing campaigns, supplier partner activity and industry events throughout 2026.

What the 55-Year celebration stands for
Burson’s 55-Year Celebration will spotlight the story of a brand that has grown from humble beginnings into a truly national trade partner, built alongside the mechanics, workshops and industry partners who have shaped its journey.
Throughout 2026, the campaign will be supported by a full calendar of trade activations, community moments and national events designed to bring the celebration to life.
Above all, the company says the milestone reinforces Burson’s renewed commitment to service, knowledge and reliability as the values that have defined the business for 55 years and continue to keep Australia moving.

A big year ahead
The 55-year milestone will extend across 2026 with a dynamic program of activity, including the Australian Auto Aftermarket Expo, integrated brand experiences, trade-focused activations, initiatives designed to reward loyalty and deliver greater value for customers, motorsport partnerships and a special commemorative promotion tied to a much-loved and iconic global brand.
“This year is about recognising where we’ve come from and, just as importantly, where we’re headed,” Fiona said.
“We’re proud of our history and energised by what lies ahead.”

For more from Burson Auto Parts, visit www.burson.com.au