R&J Batteries has recently launched an improved version of the program

R&J Batteries, which says it is Australasia’s fastest growing battery distributor, is inviting interested auto electrical workshops, battery resellers and parts distributors to become an authorised Delkor battery stockist by joining R&J Batteries’ Delkor Battery Specialist Program.
As the exclusive distributor of Delkor batteries in Australia, R&J Batteries is seeking businesses in the automotive aftermarket industry to join its mission in making Delkor batteries accessible to all customers across the nation.
After years of running the Delkor Battery Specialist Program successfully with stockists signed up at different levels, R&J Batteries says it has recently launched an improved version of the program.
The revamped Delkor Battery Specialist Program aims to assist Delkor battery specialists, both new and existing, to increase sales of Delkor batteries with access to a multitude of marketing collateral, tools and resources. The tiered structure allows businesses of varying sizes and scales to participate, providing support according to individual business needs.
R&J Batteries says Delkor Battery Specialist program members benefit in the following ways:
• Comprehensive Specialist Support Package to help grow your business
• Partner with a world leader in advanced energy storage solutions
• Enhanced digital visibility as you are listed as a Delkor specialist online
• Ready access to fitment data to locate the right battery for your customers’ applications easily
• Ongoing Marketing and Advertising support
• Jump-start your industry expertise with access to Delkor technical training materials
“The existing Delkor Battery Specialist Program has been very successful over the years, but like most things needed to evolve and include more features that would benefit our customers and their ongoing business needs,” R&J Batteries’ National Sales Manager, Shayne Dryden, said.
“Customer feedback drove many of the new program features and having multi tiers make the program more flexible to suit a wider variety of customers and business sizes.
“The new program includes unique Delkor Battery Specialist signage, merchandise, marketing support, stands and equipment and apparel all designed to help identify that the customer sells Delkor Batteries and are a ‘Battery Specialist.’
“All program changes will directly benefit our existing stockists and also allow new customers to enjoy these benefits after being appointed.”
“Marketing is essential for business growth,” R&J Batteries Marketing Manager, Leah Cushion, added.
“To be able to support our Delkor Specialists from a national level will really help lift their battery sales. Running digital marketing campaigns and maintaining online visibility requires time and experience which R&J Batteries and Clarios can offer to our specialists.
“These campaigns will generate more traffic to Specialists’ websites through listings on the Delkor website and will increase brand awareness in their retail customers. These digital assets combined with other platforms like industry magazines will ensure Delkor Batteries are the choice for quality and reliability when a customer is considering their battery replacement.”

To learn more about the program, please contact your local R&J Batteries branch by calling 1300 769 282. For more information, visit