DON’T LEAVE YOUR CUSTOMERS STRANDED THIS WINTER

Proactive battery testing can help identify suspect batteries before they fail

As the days get shorter and temperatures start to decline, like us, a battery goes through changes that can affect the starting performance of a vehicle.
These cold conditions increase friction around the engine components, and an increase in oil viscosity creates higher demands on the engine that requires additional cranking power to start the vehicle.
To add more stress to the situation, a fully charged battery at 25oC has approximately 100 percent of its power to crank the engine. At 0oC the battery’s ability to deliver the same amount of power is reduced by around 35 percent.
The combination of the vehicle’s operating conditions, an increase in engine tolerances and a decrease in available CCA (Cold Cranking Amps) is a big factor behind an increase in battery failures leading into the colder months.
Century Yuasa says research has proven the correlation between the more batteries you test the more you sell and states this is particularly pertinent when it is considered that approximately 750,000 battery sales are lost each year to road clubs as a result of people waiting until their batteries fail before replacing them.
More than 70 percent of these vehicles would have been in a service bay or retail outlet within the last six months – and the owners could have potentially benefited from receiving a free battery test.
Century Yuasa notes this is particularly interesting when we consider that approximately one in every twenty batteries identified with a ‘chance of failure’ leads to a battery sale.
It says proactive battery testing using a hand held tester like the DHC BT521A from Century Yuasa provides an accurate on the spot test result in minutes.
It can help identify suspect batteries before they fail and highlight problems with the vehicle’s starting and charging system.
But more importantly, it helps your customers avoid the financial and emotional costs associated with a flat or faulty battery.
Not only will this translate into increased battery sales, but it’ll also help maintain your reputation of offering good customer service and further cementing your business in the local community.

Contact your Century Yuasa representative on 1300 362 287 or visit www.centurybatteries.com.au for more information on the extensive range of battery testing and diagnostic equipment.