To succeed, you must never stand still. This is the ethos behind Century Batteries’ success in Australia, having built its widely recognised blue and yellow batteries in Australia for over 98 years

It is no accident that Century make tough-as-nails batteries that are genuinely designed for Australian conditions – the Century team has been researching and developing battery technology for the better part of a century, after all.
Century states that its ongoing commitment to new product development and innovation has ensured Century batteries are better suited to Australia’s extreme climate and harsh conditions and continue to set new standards in design and performance.
The Century Batteries journey began in the Sydney suburb of Alexandria with the introduction of Century’s first ever lead acid battery.
From humble beginnings in 1928, the product range has evolved from using hard rubber battery cases to the introduction of Australia’s only locally made Sealed Maintenance Free battery range; designed and built right here in Australia.
Today, Century builds more than 1.2-million batteries annually in its Queensland manufacturing facility.

Investing in Australian manufacturing
Century Automotive General Manager, Shaun O’Brien, said manufacturing in Australia has helped Century stand apart.
“Our batteries are designed and made for Australian conditions,” Shaun said.
“For over 98 years we have really honed the experience and knowledge needed to develop products that can withstand the harsh and unique Australian environment.
“The brand is trusted because it’s made in Australia, for Australia.”
With a workforce of more than 600 employees, Century remains committed to manufacturing in Australia and supporting local jobs.
“We’re on track to achieve a ‘Century’ in business in 2028,” Shaun said.
“And we’re proud to say that we’ve been supporting our fellow Australians throughout our entire journey.
“We recognise the importance of supporting local and reinvesting into the local economy.
“We use locally sourced components such as lead from South Australia, recycled components from New South Wales, and plastics from Queensland.
“We’re proud to support local jobs and the local economy wherever we can.”

Century Batteries: looking to the future
As you may have guessed, Century hasn’t gotten to where it is by sitting still.
Each year, it invests significantly in research, development, and upgrades to its manufacturing facility to ensure its batteries continue to meet the needs of the marketplace and the next generation of vehicles.
Over the past year, Century has continued strong investment in its Queensland manufacturing facility to advance battery production and enhance manufacturing efficiencies.
These upgrades include cutting-edge technology and machinery improvements. Looking ahead, further investments are already in the pipeline to support ongoing innovation and capacity expansion.
Century also takes its environmental obligations very seriously, with its recently upgraded Trade Waste facility.
The system filters and treats all wastewater before it exits the site and boasts a 40 percent increase in storage capacity.

Partnering with Century Batteries
The benefit of building batteries in Australia means that Century has a consistent supply of locally held stock throughout the year when some other battery importers might be struggling with instabilities in the global shipping market.
In addition, Century states its network of 33 distribution centres across the country ensures that there’s a dynamic supply of stock to service your business and help your customers.

Dedicated to customer service
Century states it is a full-service provider, committed to providing quality products supported with superior service levels and value add initiatives to help grow your battery business. Its team of battery experts can provide reliable expert advice on battery applications, industry trends, sales optimisation tools, training and assist with marketing activities.
Nationwide warranty
Century’s comprehensive nationwide warranty also means that no matter where your customers travel, support and assistance will be available locally should they require it.

Australian made
In recent times Century has seen a resurgence of support for locally made products, with many consumers stating that they would be willing to pay more to purchase and support products which are Australian made – because the flow on effects for the Australian economy have never been more obvious.
Thanks in part to its Australian manufacturing facility, Century re-invests over $100 million back into the local economy every year – with over 98 percent of components from its locally built battery range sourced from Australian suppliers.

Rapidly changing car parc
To help your business keep pace with the latest changes and advancements in the automotive arena, Century also offers its partners access to a comprehensive online battery training program. It is regularly updated with the latest battery technology and training information to ensure your workshop is powered with the most up-to-date information and skills when it comes to batteries.
Century’s ‘Battery Finder’ portal also enables you to quickly choose the right battery for any vehicle, and even provides fitment instructions and a time estimate for the work – making it easy for you to produce quick and accurate quotes to your customers.

Marketing activity
Century invests significantly in a wide range of initiatives to ensure its brand is at the forefront of buyer’s minds. Customers of Century have access to a wide selection of point-of-sale items, marketing material, and exclusive promotions to help drive store traffic.
Century is also an active player in the Australian media landscape, supporting several high-profile personalities and organisations – including the Supercars Championship, Red Bull Ampol Racing team, Andrew Ettingshausen from Escape with ET, Team Bray Racing, and automotive YouTube channel MotoringBox. With the help of these activities, Century says it has remained the most recognised battery brand in the Australian marketplace.

National recycling program
Century is committed to minimising its impact on the environment through a circular economy approach to manufacturing by keeping resources in use for as long as possible, and recovering the value of materials and products through recycling and reuse.
Century says it is leading the charge with an innovative lead-acid battery recycling program tailored to the needs of workshops across Australia. This national scheme not only addresses the environmental impact of used batteries but also offers tangible benefits to participating businesses.
Century explains that participating in Century’s Recycling program positions your business as a comprehensive battery destination, offering sales, advice, and recycling services – and says you will also get the convenience of a regular scrap battery collection service to minimise the impact on your business.
Century has a dedicated recycling website and a national contact number where motorists, homeowners and businesses can find their nearest Century Yuasa Battery Recycling Centre. In addition, Century has partnered with Recycle Mate – making lead-acid battery recycling simpler, safer, and smarter.
As part of the collaboration, Century’s national network of recycling centre points is now integrated into the Recycle Mate app and website, providing real-time, location-specific recycling guidance across the country.

For more information on Century Batteries’ extensive range of products and to understand how your business can benefit from becoming a stockist, contact your local Century Batteries representative on 1300 362 287.