AAAExpo provided the perfect opportunity for FUCHS to reach out to the industry

With more than 13,000 industry members attending the three-day Australian Auto Aftermarket Expo (AAAExpo), FUCHS – which explains it is the world’s largest independent lubricants manufacturer – states the Expo was an ideal event at which to present its premium range of automotive lubricants while also launching its BluEV Technology range for hybrid vehicles.
“The automotive aftermarket is a key market for FUCHS, and as leaders in this industry, AAAExpo 2024 was a great opportunity to connect directly with our customers and showcase our locally produced range,” FUCHS Regional Vice President Australasia, India, South East Asia, Japan and South Korea, Wayne Hoiles, said.
Cementing its position as a market leader, FUCHS’ stand at the event focused on three key automotive ranges, the FUCHS Small Pack range, the Magnificent 7 workshop range, and the newly launched BluEV Technology range for hybrid vehicles, while also giving a broad overview of the world of FUCHS automotive lubricants. 
The stand also featured a stunning nine metre x three metre video wall that communicated not only these three key automotive segments, but also the many other segments that FUCHS supplies lubricants to, including On Highway, Agriculture, Mining, Civil and Construction, as well as Specialty Industrial lubricants.
“FUCHS supplies lubricants to many different segments, many of which complement the automotive industry, so it was important for us to showcase our entire range,” Wayne said.
The jewel in the crown of the FUCHS stand was the FUCHS Top Fuel Dragster which is owned and raced by Top Fuel Champion, long-time brand ambassador and both automotive and agricultural FUCHS customer, Phil Lamattina. 
At over nine metres in length, the massive dragster was a crowd favourite, drawing many to the stand to learn more about how FUCHS helps drive the LTFR team to racing success and opened up many conversations about how FUCHS could drive that same success in independent workshops across the country and beyond.

For more information about FUCHS Lubricants, visit www.fuchs.com.au