With the cost-of-living squeeze, Australian motorists are feeling the pinch now more than ever

This often leads to false-economy decisions that prioritise short-term savings, often at the cost of expensive repairs further down the line.
When it comes to modern cars, the secret to longevity is maintenance. Regularly and well-maintained cars will last longer and perform better than their neglected counterparts.
Recent market studies show that consumers are increasingly prone to skipping their cars’ recommended services and/or use inferior lubricants and additives in order to save money. Unfortunately, these savings often result in expensive repairs or part replacements later on.
The automotive market is flooded with products of dubious quality, unproven performance, and undisclosed active ingredients. To the average consumer, they all look similar, so we can’t blame them for choosing products based on the price alone.
Educating the consumers and explaining the hidden danger of using inferior products rests on you – the automotive professional. This is why building relationships with your customers is more important than ever.
“Technicians build trust with customers, often over many years,” JLM Lubricants Founder and Chief Executive Officer, Gilbert Groot, said.
“When times are tough there’s an even greater emphasis on keeping repair and service costs within limits customers can afford.
“Top quality additives, or Liquid Tools, as we call them, can often take the place of a replacement part – with everyone winning!”
From DPF cleaners, intake cleaners, and injector cleaners to engine oil additives and lubricants, using premium quality, proven products not only prevent unexpected (and unbudgeted) problems, but ensures reliability, performance and longevity, says JLM Lubricants, which states, “a smooth-running, economical vehicle, performing at its optimum level means a happy customer. A customer that keeps returning for regular maintenance and service visits.”
With the global commitment to “Repair over Replace” growing rapidly, automotive workshops are playing a key part in the circular economy.
“There are around 30,000 parts in a modern car; every time a technician chooses to fix a part, instead of replacing it, it not only saves the workshop time and the customer money, it is one less part to order, one less part for scrappage,” Gilbert said.
“Take a Diesel Particulate Filter as an example. Cleaning a clogged DPF using even the most expensive, heavy-duty JLM cleaning products will still only cost a fraction of a replacement DPF, not to mention the time savings.”
JLM says its commitment to providing premium, effective, trade-grade solutions for common problems is evident in every product.
“Recognised testing credentials, clear labelling of all active ingredients, and a focus on safety and environmental impact set us apart from the multitude of “generic” products that claim to perform the same function,” Gilbert said.
“JLM’s brand mission is to develop and manufacture products that are in sync with the ‘Lean’ philosophy, which promotes the flow of value to the customer through the guiding tenets of continuous improvement and eliminating waste in processes to deliver more value with fewer resources.”
The Dutch-based JLM Lubricants is a global additives and lubricants brand which designs, develops, and manufactures a wide range of premium fuel additives and lubricants.
JLM was founded in 2010 and is available in more than 50 countries, including Australia and New Zealand.

For more information, contact sales@jlmlubricants.com.au or go to www.jlmlubricants.com.au