NEW BOAB WEBSITE LAUNCHED
The new site showcases an expanded camping and touring range
Australian adventure gear brand BOAB has launched a new website, offering customers an expanded product range, easy navigation, informative blog articles and the ability to purchase directly online.
Part of the Brown and Watson International (BWI) family, which is well known for brands including Narva and Projecta, BOAB was established in 2007 and says it is highly regarded in the industry for its tough and innovative diesel fuel and water storage solutions.
In more recent years, BOAB’s product lines have expanded to also include high quality rooftop tents and awnings, roller drawer storage systems, cargo slides, camping accessories as well as ‘in and out’ of vehicle cargo securing solutions, all of which have reportedly been well accepted by Australia’s off-roading and adventure fraternity.
A highlight of the latest BOAB range is its rooftop tents which are available in both soft shell cover and hard cover variants, providing comfortable sleeping for up to two people. Offering easy one-person set-up, premium 280gsm Ripstop Polycotton Waterproof Canvas and quality aluminium and stainless-steel fittings and hardware, BOAB says its rooftop tents are durable and draw inspiration from the Boab tree, which is known for its resilience in arid climates.
As well as being manufactured to go the distance in tough conditions, these rooftop tents are said to be comfortable and convenient to use thanks to their high-density foam mattresses, generous ventilation, superfine insect mesh and LED strip lighting.
BOAB also offers an annex extension for the soft cover tent variant, as well as a shower cube and several vehicle awnings including 270 degree and straight vehicle awnings to complete the overall camping experience.
BOAB Brand Manager, Michelle Cochrane, said she was excited by BOAB’s expanding range, along with the greater accessibility the new site provided for both first time and existing BOAB customers.
“Whether it is a short weekend away, an extended time on the road or any adventure in between, chances are that BOAB will have a product to help make the experience more enjoyable and convenient,” Michelle said.
“And now with the extended capabilities of the new website including e-commerce functionality, more Australians will be able to purchase and enjoy the benefits of the BOAB range and receive free shipping straight to their door.”
Product dependent, the BOAB range is backed by warranties of up to three years.
To learn more about the BOAB range, visit www.boaboffroad.com.au