NEW LOOK ROADSAFE LEADING THE WAY
Roadsafe says it now has one of the largest 4WD parts ranges across a number of key product groups
Roadsafe has been an Australian specialist in steering and suspension products for more than 40 years and with its recent vibrant brand refresh comes a renewed focus on its constantly growing 4WD product range.
Roadsafe says it is renowned for its industry leading on and off-road product development expertise and innovation that continues to lead the way in quality replacement parts for Australia’s highly specific and discerning 4WD market.
“There are four key elements to the Roadsafe 4WD value proposition, which is reflected in the new “4” themed branding, packaging, and marketing for this 4WD product range,” Roadsafe General Manager, Tania Allatt, said.
“Passion – designed by four-wheel drivers for four-wheel drivers. It’s what we do, it’s what we know.
“Innovation – it is in our DNA. We are innovators, leading the industry with our team of best-in-class engineers, parts interpreters and our R&D Innovation Centre.
“Performance – engineered beyond standard OE specification to offer exceptional performance, you’ll notice both on and off the road.
“Sustainability – we care about our impact, so we source ethically through our supply chain and ensure that our suppliers respect their local environments.”
Roadsafe says it now has one of the largest 4WD parts ranges across a number of key product groups, including rated recovery tow points, diff drops and upper control arms, panhard rods, long rods, trailing arms, driveline spacers, bracketry, strut mounts, battery trays and underbody protection.
By offering such a detailed 4WD product range, Roadsafe says it provides application specific solutions that are comprehensively tested and constantly updated to best suit the highly diverse Australian 4WD car parc.
The Roadsafe 4WD range covers everything from daily driving 4WDs to Specialist Offroad vehicles. Roadsafe says total quality is assured through Roadsafe’s in-house research and development that includes gruelling cyclic, FEA, destruction and drop testing regimes that ensure only the most durable and reliable parts make it to your 4WD workshop.
Drawing on one of the largest ranges of automotive chassis parts available in Australia, these resources enable Roadsafe to innovate by providing complete solutions for 4WD vehicle specific applications, focusing on each vehicle’s steering geometry and driveability.
All Roadsafe 4WD replacement parts meet or exceed OE specifications, offering exceptional performance that is supported by a comprehensive national warranty.
“The quality engineering behind every Roadsafe 4WD component ensures exceptional performance and reliability,” BAPCOR Specialist Wholesale Product and R&D Manager, Troy Schipper, said.
“The Roadsafe 4WD range is without a doubt one of the largest available, backed by four decades of experience and knowledge from our people who know and understand the specifics of 4WD vehicles.”
To find out more about the Roadsafe 4WD product range, visit www.roadsafe.com.au