High-octane Power Perks program to help grow customers’ businesses while sparking daily joy

The newly rebranded Niterra Australia – formerly NGK Spark Plugs Australia – is revving up the benefits for mechanic workshop owners across Australia with the launch of its Power Perks loyalty program.
The leading supplier of automotive and technical ceramics is launching the Power Perks loyalty program this month with the intention that this Australian developed program will be “the leading automotive Loyalty Program for Australian Automotive workshops, as well as a showcase for other regions with its simplicity and ease of use.”
The new program will see customers instantly rewarded for every NGK, NTK or KYB product they purchase. Points earned for purchases can be redeemed for a digital gift card and a wide range of exceptional rewards, from tools and cool merchandise to travel vouchers and experiential packages.
The Power Perks Program also provides a channel to offer exclusive competitions where winners can take home valuable prizes from Niterra, such as gardening/outdoor tools, electronic and white goods, as well as various vouchers. Always-on benefits, including discounts for a range of experiences and brands, will also be included.
“The program will provide our valued customers with a reliable workshop mate that helps them grow their business, while also positively impacting their daily life with some great perks,” Niterra Australia Executive General Manager of Sales and Marketing, Paris Mouratidis, said.
“Power Perks is about ensuring all our customers feel part of the Niterra Australia family, no matter who they are, where they are located or even how much they purchase – there’s no hierarchy in this program. It rewards everyone who participates.”
Paris says plans are already underway for Power Perks to be extended with exciting new features and functionalities, including gamification elements and competitions with regular prize draws. Leader board competition will enable friendly competition between mechanics workshops around Australia.
The points breakdown is simple, for every product you purchase you receive a certain amount of points, as follows:
• One point for every NGK Spark Plug purchased
• Two points for every NGK Glow Plug purchased
• Five points for every NGK Ignition Coil purchased
• Five points for every KYB Suspension product purchased
• Five points for every NTK Sensor purchased
Additionally, the program offers the following benefits for members when signing up:
• Earn 50 points on joining
• Earn 50 points on your birthday
• Earn 30 points for completing profile information
• Points can be redeemed for a digital Mastercard, with every 1,000 points earning $20

For more information, visit