Kline and Company has once again named Shell number one in its latest report

Shell Lubricants has retained its status as the leading global supplier of finished lubricants for the 19th consecutive year, according to the 23rd edition of Kline and Company’s report, Global Lubricants: Market Analysis and Assessment 2025.*
The report covers and assesses all leading lubricant-consuming country markets, market segments and their end use, product types, formulations, and emerging market trends such as electric vehicles (EVs) and immersion cooling fluids (ICFs).
Shell reports that once again it ranks Number One for all three lubricants categories including consumer automotive, commercial automotive, and industrial, maintaining its leading position with global market share at 11.6 percent.
“This global recognition reflects Shell’s focus on the ability of lubricants to power progress across consumer, commercial and industrial applications,” Shell Lubricants Global Executive Vice President, Jason Wong, said.
“It is a testament to Shell’s long-standing commitment to innovation and pushing the boundaries when it comes to performance, efficiency, sustainability, and technology to becoming the most customer-focused energy marketer and trader in premium and high-efficiency products.”
“Shell invests significantly in technical innovation and has over 300 product application specialists that work closely with OEMs (original equipment manufacturers) and customers to develop solutions approved for use in automotive, construction and industrial equipment,” said Silvana Farrugia, Technical Expert from Viva Energy Australia, the Shell Lubricant Macro Distributor in Australia.
Shell says it has also maintained its global leadership position and competitive advantage, which has been driven by investments in premium and differentiated products, including Shell Helix Ultra passenger car engine oil developed with PurePlus Technology.
Shell Helix Ultra fully synthetic motor oils use gas-to-liquid technology to convert natural gas into crystal-clear base oils, providing enhanced viscosity, friction and volatility performance.
It says this helps to keep passenger car engines close to factory clean, with less top ups and a greater fuel economy.
As Shell Lubricants Macro Distributor, Viva Energy Australia explains it offers world-class Shell Lubricants, a comprehensive range of products and equipment solutions, and is equipped to help you and your workshop select the right lubricants and storage options for your customers’ needs.

For more information on Shell Lubricants available in Australia, please visit: www.vivaenergy.com.au or enquire at www.vivaenergy.com.au/bulk-lubricants-requirements

*Kline & Company 2025, 23rd Edition Global Lubricants: Market Analysis and Assessment 2025