Australian-owned Sperling combines recognised brands, broad automotive ranges, and local manufacturing to support retail partners

For automotive retailers looking to broaden their accessory offering, Sperling Enterprises brings more than five decades of experience supplying products to stores across Australia.
Established in 1971, Sperling is a 100 percent Australian-owned family company specialising in the manufacture and wholesale distribution of automotive accessories, with car seat covers remaining at the heart of its business.
The Sydney-based company says its products are sold through more than 1000 outlets nationally, ranging from major retailers to regional chains and independent stores.
For potential resellers, one of Sperling’s strengths is the breadth of products that can be sourced from a single supplier.
Alongside its extensive range of universal and tailor-made seat covers, the Sperling portfolio includes: car mats; steering wheel covers; sunshades; air freshners; steering wheel locks; console covers; mud flaps; interior accessories; cleaning and car care products; vehicle, caravan, marine and motorcycle covers; cargo management and load restraint accessories; 4WD and vehicle recovery products; and workshop, electrical and automotive consumable products.
The company has also developed a strong position in licensed automotive accessories, offering retailers products carrying some of Australia’s most recognisable sporting and lifestyle brands.
Licensed ranges include AFL and NRL products, together with R.M.Williams, Caterpillar, Rip Curl and Pink Ribbon branded accessories.
Sperling’s seat cover offering is particularly extensive.
Options range from canvas, neoprene, and woven jacquard through to mesh, suede, and leather-look designs, while the company’s range covers numerous vehicle makes and models.
Local production is another important part of the Sperling proposition. The company says manufacturing seat covers locally enables it to respond quickly to changing market conditions while maintaining greater control over quality, costs and customer supply requirements.
That capability is backed by a vertically integrated manufacturing operation and decades of experience developing products for the Australian automotive accessory market.
For independent automotive businesses, the range also offers opportunities beyond traditional replacement products.
Licensed sporting and lifestyle accessories can provide impulse-purchase and gift opportunities, while practical products such as seat covers, mats, sunshades, and car care items address the everyday needs of motorists.

For more information, visit www.sperling.com.au