VERY SUCCESSFUL AAAE FOR BURSON AUTO PARTS
Australia’s Burson Auto Parts has enjoyed another highly successful Australian Auto Aftermarket Expo
Burson Auto Parts welcomed thousands of trade customers to its huge and well-equipped stand across the three-day event in April.
With areas allocated to Burson Equipment, including the latest in diagnostic and general workshop equipment, the stand also provided examples of service parts along with abundant product information.
This combined with advice from what equated to several hundred years of experience from the Burson teams manning the stand, ensured that every visit was a worthwhile one.
The stand also featured examples of the world leading Burson Auto Parts range of Hunter wheel service equipment, high tech inspection lanes, along with a selection of the company’s ever growing, high quality private brand automotive parts ranges.
Adding a racey theme to the stand was the Burson Auto Parts Peugeot TCR car that enabled motorsport fans to get a good close up look at this state-of-the-art international race car as raced by Ben Bargwanna in the TCR Australia Series.
The Burson Auto Parts stand also offered customers a good place to relax while walking through this huge trade fair, with supplies of refreshing filtered water and a full barista service on duty throughout the event to keep energy levels high.
Ranking as a finalist in the AAAA Most Innovative New E-Commerce Solution Award for 2022, the Burson EzyParts online ordering and quoting solution was also on display at the Burson Auto Parts stand, which proved to be of major interest to many trade customers.
“It was very clear to all of us that our customers have been eager for face-to-face trade exhibitions to return given the numbers of customers we welcomed throughout the three days,” Burson Auto Parts General Manager, Frank Petrucelli, said.
“It was good to see so many people from the smallest independent workshops to the largest chains at the AAA Expo, along with so many of our local and international suppliers. It had been too long and it is full power ahead from here.
“It was also a privilege to address the Gala Dinner attendees and deliver a message on behalf of myself and the entire Burson team.”
To contact your local Burson Auto Parts store, call 1300 BURSON (287 766) or visit www.burson.com.au