YAKIMA ANNOUNCES NEW GLOBAL STRUCTURE
The new organisational structure is designed to accelerate growth and increase collaboration
Yakima, a pioneering manufacturer of category leading cargo and gear management solutions, has announced that Ryan Martin, the current Chief Executive Officer of the Americas Region, will increase his responsibilities to also drive strategic direction and growth in Australasia (Australia, New Zealand and neighboring Pacific Islands) and EMEA (Europe, Middle East and Africa).
Ryan has served as Chief Executive Officer of the Americas Region since 2014 and during his tenure has overseen organisational transformation, top and bottom-line growth, portfolio category expansion and channel diversification in the outdoor, active lifestyle and automotive sectors.
The move will allow for strong, distinct operating teams to work under a more direct leadership structure to help realise business efficiencies, while simultaneously increasing global collaboration based on market similarities and strong categorical expertise.
Yakima says this new structure will also allow the business to leverage insights and history from the established markets to modernise the global consumer experience and ensure consistent brand representation as the expansion trajectory accelerates.
“We are thrilled to roll out this transition as our long-term strategic plans continue to unfold,” Yakima Vice Chairman, Eugene Lin, said.
“Ryan has a proven track record of effectively managing change and we are confident that he can further unite the teams and unlock additional opportunities.”
“I am inspired by the opportunity to grow the Yakima brand in partnership with the strong teams already in place at the Lake Oswego and Brisbane offices,” Ryan said.
“This new structure solidifies our commitment to maintaining our position as the innovation leader in the category by delivering solutions that meet the ever-shifting challenges of modern day, global consumers.”
Ryan will continue to live and work out of the Lake Oswego office. All organisational changes are effective immediately.
For more from Yakima, visit www.yakima.com.au