The more batteries you test, the more replacement batteries you will sell, says Century Yuasa

As we head into the cooler months of the year and the temperatures decline, automotive batteries go through changes that can begin to affect the starting performance of a vehicle.
Colder temperatures can increase the amount of friction which engine components endure, and an increase in oil viscosity means that additional cranking power will be required to start the vehicle.
To add more stress to the situation, a fully charged battery at 25⁰C has approximately 100 percent of its power available to crank the engine. But at 0⁰C the battery’s ability to deliver the same amount of power is reduced by around 35 percent.
The combination of the vehicle’s operating conditions, an increase in engine tolerances and a decrease in available CCA (Cold Cranking Amps) is a big factor behind an increase in battery failures leading into the colder months.
Century Yuasa states that research has proven the correlation between the more batteries you test, the more replacement batteries you will sell.
It says this is particularly pertinent when you consider that approximately 750,000 battery sales are lost each year to roadside replacements because of people waiting until their batteries fail before replacing them.
More than 70 percent of these vehicles would have visited a service bay or retail outlet within the last six months – and the owners could have potentially benefited from receiving a free battery test during that visit.
This is particularly interesting when we consider that approximately one in every twenty batteries identified with a ‘chance of failure’ leads to a battery sale.
Century Yuasa says proactive battery testing using a handheld tester like its DHC BT900 provides an accurate on the spot test result in minutes.
It can help identify suspect batteries before they fail and highlight problems with the vehicle’s starting and charging system.
The BT900 features patented Single Load Dynamic Resistance technology to simulate the real-world conditions a battery will face.
Century Yuasa says the tester will not be misled by common conditions such as high surface voltage, poor cell connections. and contact impedance, delivering accurate results test after test.
Suitable for use with both conventional and idle stop start battery technologies including 12V regular flooded, AGM flat plate, AGM spiral plate, VRLA/GEL and Stop-Start (EFB and AGM), Century Yuasa says the BT900 is a fast, affordable, and essential service tool for battery resellers and automotive workshops.
But more importantly, it says it helps your customers avoid the financial and emotional costs associated with a flat or faulty battery and states not only will this translate into increased battery sales, but it will also help maintain your reputation of offering good customer service and further cementing your business in the local community.

For more information, contact your Century Yuasa representative on 1300 362 287 or visit www.centurybatteries.com.au