Hamer 4×4 is expanding into American truck accessories

Hamer 4×4 says it is expanding its renowned product line into the American truck accessories market with the introduction of the new Atlas bull bar for the Chevrolet Silverado 1500 LTZ.
The popularity of American pickup trucks in Australia has surged, driven by their powerful engines, robust design, and unmatched performance capabilities.
This trend has created a demand for high-quality, durable off-road accessories tailored to these vehicles.
By expanding into this market, Hamer says it is poised to captivate truck enthusiasts with products that promise enhanced performance and style for off-road adventures, catering to the growing appetite for premium accessories among American truck owners.

New Atlas Bull Bar for the Chevrolet Silverado LTZ
The Atlas bull bar for the Chevrolet Silverado 1500 LTZ is designed with off-road enthusiasts in mind.
It features sequential indicators, daytime running lights, and a fog light as standard, combining functionality with sleek design.
Made from 3mm premium steel, Hamer 4×4 says it ensures the durability and robustness required for challenging terrains.
The Atlas bull bar is also ADR approved and airbag compliant, meeting stringent safety standards.
Additionally, it is winch compatible and offers options for mounting additional Spotties/Light bars, providing added versatility.

Expansion of the Hamer 4×4 product line
Building on the success of the King series bull bars for the Ram 1500 DS and Ram 1500 DT models, Hamer 4×4 says it continues to innovate and expand its offerings.
The popularity of these models has driven Hamer to develop new products to cater to the growing market of American pickup trucks in Australia.
With the Chevrolet Silverado 1500 ZR2 and the Ford F-150 next in line, Hamer says it is poised to become a leading provider of premium off-road accessories for American trucks.

The growing popularity of American pickup trucks in Australia
Hamer 4×4 says customers opting for its accessories for their American trucks benefit from superior quality, competitive pricing, and local availability.
Made from the same high-grade steel as used in Hamer’s other products, Hamer 4×4 says these accessories ensure reliability and longevity.
“Compared to imported accessories, which often come at double the price, have long lead times (two-three months), and limited stock availability in Australia, Hamer’s products stand out,” Hamer 4×4 Marketing Manager, Mark Gelo, said.
“Being ADR approved and readily available, Hamer 4×4 accessories offer a hassle-free and cost-effective solution for truck enthusiasts.”

Future innovations
Hamer 4×4 says it is committed to continuous innovation and development, ensuring its products meet the evolving needs of off-road enthusiasts.
“The forthcoming bull bars for the Chevrolet Silverado ZR2 and the Ford F-150 will further solidify Hamer’s position as a leading provider of premium off-road accessories,” Mark said.
“These new products will offer more options for customisation and performance enhancement, catering to the growing market of American pickup truck enthusiasts in Australia.
“With this expansion, Hamer 4×4 reaffirms its commitment to delivering top-quality, innovative solutions for off-road adventurers.”

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