The iconic Australian brands have extended their association through to 2030

Century Batteries and Supercars recently announced an extension to their partnership, confirming the association will run to the end of the 2030 season.
The renewed agreement will see Century Batteries continue as the Official Battery of Supercars, further strengthening a relationship that commenced in 2019. It will also coincide with Century Batteries’ 100th anniversary in 2028.
Century Batteries will continue to feature across Supercars’ broadcast coverage with the Century Batteries Chopper Cam and Century Batteries Drone Cam, delivering spectacular aerial perspectives to fans throughout the season.
Supercars Head of Commercial, Craig Dontas, said the extension reflected the bond between the two organisations and a shared commitment to Australian motorsport and supporting local industry and talent development.
“Century Batteries is one of Australia’s most recognisable and trusted automotive brands and, just like Supercars, dedicated to investing in Australia and promoting local jobs,” Craig said.
“In addition to these shared values and our valued partnership, Century Batteries has continued to innovate in fan experiences, from event activation, and retail engagement to enhanced broadcast integration.
“We are looking forward to delivering exceptional fan experiences through to the next decade while incorporating the company’s centenary celebrations in 2028.”
Century Yuasa Batteries’ General Manager – Automotive, Shaun O’Brien, said the company was delighted to continue its long-standing association with Supercars while showcasing fan-focused elements at and away from the track.
“Supercars represents the pinnacle of Australian motorsport and provides an outstanding platform for Century Batteries to connect with passionate fans, customers, and automotive enthusiasts across the country,” Shaun said.
“Century Batteries has a long history in Australia and a very proud commitment to local manufacturing.
“This means strong alignment with Supercars, and we are delighted to extend our partnership to 2030 while bringing our brand’s heritage, passion, and innovation to the fore.”
The announcement came immediately following a successful running of the 2026 Century Batteries Ipswich Super 440, the ninth round of the 2026 Repco Supercars Championship season.

To learn more about Century Batteries, contact your local Century Batteries representative on 1300 362 287.