The collaboration will encompass various initiatives

Century Batteries, which states it is Australia’s oldest battery manufacturer with a history of designing, manufacturing and supplying batteries since 1928, has announced a partnership with the Boating Industry Association (BIA).
“We are excited to combine our battery expertise with the Boating Industry Association’s deep-rooted connections within the boating community,” Century Batteries Automotive General Manager, Shaun O’Brien, said.
“By leveraging our technological innovation and the BIA’s industry insights and network, we aim to educate marine business and the boating public on the importance of appropriate battery usage.”
The collaboration between Century Batteries and the BIA will encompass various initiatives, including member offers, and promotion of the boating lifestyle via the 2023-24 Discover Boating advertising campaign and at the 55th Sydney International Boat Show in 2024.
The partnership will also entail educational campaigns to raise awareness about proper battery usage, maintenance, and disposal, promoting a greener and more responsible boating environment.
Century Batteries, a leading brand in the battery manufacturing domain, is recognised for its cutting-edge technology, reliability, and commitment to sustainable solutions.
The flagship Century Marine Pro batteries are designed and built right here in Australia specifically for boats to handle our harsh and demanding marine environments.
“BIA is thrilled to partner with Century Batteries to further our mission of enhancing boating experiences while promoting safe, responsible and enjoyable boating, as well as environmentally sustainable practices,” BIA Chief Executive Officer, Andrew Scott, said.
“It’s great to have a quality brand like Century Batteries on board to help industry and the boating public to power up their battery needs.
“It has not missed our attention that breakdowns while boating due to battery issues can and do happen out on the water, and this partnership will help us highlight the importance of choosing quality batteries as well as help promote their proper care and maintenance.”

For more from Century Batteries, visit www.centurybatteries.com.au